Freelancer profile translated to English.

Description

Media Buyer Meta Ads & Google Ads | Scalable & Profitable Acquisition — E-commerce, Retail, Paramédical, Craftsmanship & Construction

Your ad budget has one request: produce more. More sales, more leads, more profit. That's exactly my job.

As a freelance media buyer, I manage your Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max, YouTube) campaigns with a single goal: to increase your ROAS without skyrocketing your CPA.

How I work:

• Structuring scalable ad accounts (CBO, Advantage+ / ASC)

• Solid tracking (Pixel, Server-side Conversions API, GA4) — because you can only manage well what you measure well

• Continuous creative testing and progressive scaling based on your key KPIs: ROAS, CPA, CAC, MER

• Transparent real-time reporting (Looker Studio)

Different sectors, different logics — the same obsession: profitability.

•E-commerce— profitable scaling, Advantage+ Shopping, retargeting, and funnel optimization.

•Ready-to-wear— UGC creatives, collection seasonality, brand image/performance balance.

•Paramedical— qualified leads in a constrained environment (Meta sensitive categories), local targeting, and compliant offers.

•Craftsmanship— locally-focused lead generation for quotes, geo-targeted Google Ads, controlled budgets.

•Construction— B2B/B2C lead gen, managed cost per lead, targeting by service area.

Whether your account is plateauing or you're starting from scratch, the plan is the same: an honest audit, a strategy aligned with your margins, and results that climb — month after month.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

SOMMIERES optique
Media Buyer Expert Meta Ads / Google Ads
RETAIL (SMALL BUSINESS)
January 2022 - Today (4 years and 6 months)
Nîmes, France
Full management of Google Ads campaigns for this optical chain.

• Creation and structuring of campaigns (Search, Performance Max)
• Budget management and optimization to maximize ROI
• Continuous management of bids, audiences, and ads
• Regular performance reporting (impressions, clicks, CPA, ROAS)

Result: +15% revenue in the first year, driven by improved local visibility and an increase in in-store appointments.
Meta Ads Google Ads Advertising campaign
Expert de l optic
Media Buyer Meta
RETAIL (SMALL BUSINESS)
November 2023 - Today (2 years and 8 months)
Nîmes, France
Creation and management of Meta Ads campaigns as part of the relaunch of a boutique.

• Launch of the advertising strategy to support the relaunch and publicize the new direction
• Creation of Meta campaigns (Facebook & Instagram)
• Design and testing of creatives (visuals, hooks, formats) to identify the most effective ones
• Targeting and structuring of audiences (local, lookalike, retargeting)
• Budget management and continuous optimization (CPM, CTR, CPA, ROAS)
• Regular reporting and adjustments based on results

Result: Re-engagement of local clientele and increased visibility of the boutique after the relaunch.
Meta Ads Facebook Advertising Traffic Acquisition
Arrogance française
Media Buyer - Meta Ads - Google Ads
E-COMMERCE
November 2019 - December 2021 (2 years and 1 month)
Montpellier, France
Management of advertising campaigns for Arrogance, a French clothing brand, with a monthly budget exceeding €10,000.

• Management of significant media budgets (+€10k/month) on Meta Ads
• E-commerce site creation
• Creation and structuring of campaigns (acquisition, retargeting, scaling)
• Design and testing of creatives to maximize conversion rates
• Fine-tuned audience management and continuous optimization (ROAS, CPA, CPM, CTR)
• Regular reporting and budget allocation based on performance

Result: Over €300,000 in revenue generated through a scalable and profitable acquisition strategy.
E-commerce Site Creation Project Management Social Networks Data Analysis Google Ads