Freelancer profile translated to English.

Description

I help you structure your digital communication, develop your social media presence, and build lasting relationships with your audiences. Constantly monitoring my favorite playground, Instagram, I will provide you with the keys to an authentic content strategy, in line with your values and taking into account all the subtleties of this ever-changing algorithm.

Communication: my passionate profession! I quickly immerse myself in the world of the brand/company that calls on my services. I know how to define the language and identify key messages based on targets and objectives to be achieved. I love playing with words and telling stories, but not just any stories: yours!

A true jack-of-all-trades in communication, I have a particular affinity for strategy and content creation. I have had the opportunity to work with well-known brands in the development of their social media: Dulux Valentine, ManoMano, Roger Cavaillès, Palais des Thés...

My best calling card? My Instagram account (@la_ferme_du_chat_huant)!

Enjoy your discovery and... see you soon :)

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Indépendante
Content Creator
SOCIAL NETWORKS
October 2017 - Today (8 years and 7 months)
> Brand online reputation strategy
o Competitive intelligence and analysis
o KPI identification and implementation
o Content strategy and creation
o Analysis of campaign performance and results
o Corrective actions

> Engaging content creation
o Writing informative and promotional texts (Instagram)
o Creating articles (website, blog...)
o Photo shooting and editing (Photoshop, Lightroom)
o Video creation and editing (iMovie, mobile app)

> Community Management - Instagram
o Audience development and engagement (community: +30,000 followers)
o Engagement focus (current engagement rate: 4.29%)
o Definition and implementation of an editorial calendar,
o Scheduling posts and publishing stories,
o Monitoring and conducting benchmarks (hashtags, best practices, analysis tools, publication types, social media news),
Copywriting Social Media Creative Adobe InDesign Instagram Community Management Digital Communication Communication
Lycée agricole - CFPPA
Communication Manager
AGRICULTURE
August 2015 - Today (10 years and 9 months)
> Recruitment Communication
o Definition of communication strategy in collaboration with the Management Committee
o Development of the communication plan (objectives, targets, messages, budget, timeline)
o Preparation of Open House Days
o Creation of print and web materials (Adobe Suite)
o Partner relations
o Presentation of the institution to target audiences
o Participation in forums/exhibitions

> Community Management (content creation, writing, moderation, and social media engagement)
o Management of the Facebook page (news, institutional life)
o Creation and management of the institution's Instagram account (audience development, engagement focus)
o Creation of informative and promotional content (texts, images, videos)

> Event Management:
o Organization and coordination of the institution's Centenary - 10,000 people welcomed over 3 days (definition of communication strategy with a communication agency, development of the communication plan, creation of part of the visual communication, participation in the International Agricultural Show and management of a stand, content creation, management of an event showcase website and social media, adaptation of the graphic charter and creation of derivative products, sourcing service providers, partner relations, press relations before and after the event)
o Organization of the graduation ceremony (Creation of visual communication, logistical coordination management, support and monitoring of smooth running on the day)

> Press Relations, Public Relations
o Institutional Relations
o Creation of a press file
o Writing and sending press releases to journalists (Local press, professional press)
o Press invitations (inaugurations, back-to-school events, etc.)
Communication Strategy Social Media Community Management Press Relations Copywriting Adobe InDesign Video Editing Visual Communication Print Communication Event Management
SNCF RESEAU
Communication Officer
TRANSPORTATION
October 2012 - October 2014 (2 years)
Lyon, France
> Internal communication regarding the restructuring project (1 year)
o Change management support (survey, creation and presentation of the communication plan to the management committee, follow-up, steering, timeline and management of the allocated budget)
o Conducting meetings with communication liaisons in the Regional Engineering Divisions (training to harmonize messages and standardize communication tools)
o Rewriting the communication framework and monitoring the communication process

> Animation of the Communication Correspondents network
o Management of upward and downward information (transmission of internal information, creation of materials, advice and assistance to the assistants of the Regional Engineering Divisions, management of the graphic communication of the different Divisions during events)

> Management and event preparation for the institution's "Team Cohesion Day" (180 people)
o Management of the allocated budget (sourcing service providers, quote analysis, negotiations, provider selection)
o Setting up a dedicated project team (6 people)
o Creation of visual communication (invitations, diplomas...)
o Logistical coordination management (follow-ups, transport booking, delivery, catering)
o Support and monitoring of smooth running on the day

> Assistance to project managers through communication
o Creation of project presentation PowerPoints (different phases)
o Writing informative communication materials
o Organization of several seminars for the launch of the MOA phases of the projects
Change Management Communication Strategy Adobe InDesign Copywriting Web Content Writing Visual Communication Event Management