Freelancer profile translated to English.

Description

Welcome to my profile!

E-commerce and digital marketing consultant, specializing in fashion, cosmetics, wellness, and sports.

As a Shopify and PrestaShop expert, I support VSEs and SMEs in developing, structuring, optimizing, and managing their e-commerce activities with a clear ambition: to build and manage high-performing e-commerce systems by aligning business strategy, customer experience, and acquisition.

My past experiences have allowed me to work with startups, multi-brand retailers, and creator brands on all aspects of e-commerce: product catalog management and animation, e-merchandising, customer journey optimization, commercial operations management, website redesign and migration, and CRM tool implementation.

I offer my expertise in:

Digital and E-commerce Project Management

Management, improvement, redesign, or creation of e-commerce redesign and/or migration projects (CMS or API migration, tool changes, transactional email redesign)
Budget definition and management

E-commerce Site Management

E-business strategy definition (Revenue, Budget Management, and ROI)
Performance management through KPI monitoring and analysis (Revenue, conversion rate, average order value, traffic, etc.)
Structuring, coordination of product launches, e-merchandising, and e-commerce operations
CMS management (tool selection and optimization, product page creation, improvement, and launch, content writing, process optimization, site translations)
Optimization of the customer journey and checkout funnel

Shopify or other CMS training (PrestaShop, WordPress, etc.) for e-commerce teams:

Support for tool adoption
Structuring internal processes
Goal: Autonomy in site management

📩 Do you need clear, structured, and results-oriented support? Let's talk!

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

Linea Chic
Digital Marketing Assistant
E-COMMERCE
June 2020 - December 2020 (6 months)
Paris, France
Digital Marketing
Management and animation of blogs on WordPress and Overblog.
Competitive intelligence analysis.
Definition and implementation of Social Media strategy.
Management of co-branding operations and partnerships with influencers.
Monitoring and analysis of marketing performance through key KPIs.
SEO (Natural Referencing)
Writing and optimizing SEO content.
Seeking partnerships for backlink acquisition.
Building semantic silos to improve organic visibility.
E-commerce
Management of stock replenishment and product catalog via Magento.
Creation and optimization of product pages with high commercial and SEO value.
Participation in the selection and launch of new collections.
Coordination and preparation of product photoshoots.
Management of supplier relations and monitoring of B2B partnerships.
Customer Relations
Handling customer inquiries via Freshdesk and Userlike.
Responding to requests via phone, email, and chat.
Assisting customers throughout their purchasing journey.
Visual Content Creation
Retouching and optimizing product visuals using Photoshop for e-commerce and marketing materials.
STORYSTELLAR
Digital Marketing Project Manager
FILM AND AV
January 2021 - June 2021 (5 months)
Paris, France
Digital Marketing
Competitive benchmarking.
Participation in Social Media strategy definition.
Implementation of marketing automation campaigns to improve prospect engagement and conversion.
SEO (Natural Referencing)
Writing and optimizing SEO content using YourTextGuru.
Strategic keyword research and analysis via Google Keyword Planner.
Monitoring SEO performance and analyzing data via Google Search Console.
Contribution to qualified traffic acquisition through SEO and SEA (Google Ads) channels.
Business Development
Telephone prospecting with B2B leads.
Lead qualification and scheduling of sales appointments.
Participation in developing the client portfolio and generating sales opportunities.
EMY 103
E-commerce Manager
E-COMMERCE
June 2021 - August 2023 (2 years and 2 months)
Paris, France
E-commerce & E-business Manager – EMY 103 Group

Managed the e-commerce performance of 4 brands (Anaki Paris, Bis The Brand, Couleur Pourpre, Canal Saint-Martin) on Shopify.

E-business & E-store Management

Responsible for achieving revenue targets and site performance (traffic, conversion, average order value, CRM).
Developed reports, analyzed KPIs, and identified growth opportunities.
Managed the commercial calendar and coordinated marketing operations.
Managed site content, optimized e-merchandising, and customer journey.
Managed the product catalog, content, and commercial operations.
Managed budget and competitive intelligence.

E-commerce Project Management

Managed functional evolutions in collaboration with development agencies: new product pages, payment solutions, UX and navigation optimizations.
Managed testing, bug fixes, and deployments.
Launched the Bis The Brand website: created mockups, configured Shopify, marketing tools, and advertising accounts.

Acquisition & CRM

Managed the SEA agency and took over management of Google Ads and Meta Ads campaigns.
Migrated and configured CRM tools (Mailchimp, Klaviyo, Brevo).
Implemented and optimized automation scenarios: welcome, abandoned cart, loyalty, and reactivation.
Managed two interns: defined priorities, assigned tasks, and monitored project progress.

Marketplaces & Logistics

Deployed Marketplace and Dropshipping projects.
Coordinated with account managers and external partners.
Oversaw logistics, orders, and returns.