Freelancer profile translated to English.

Description

Welcome to my profile!

E-commerce and digital marketing consultant, I specialize in fashion, cosmetics, lifestyle & sports.

An expert inShopifyand **PrestaShop**, I support VSEs and SMEs in their development, structuring, optimization, and management of their e-commerce activities with a clear ambition: to manage high-performing e-commerce systems by aligning **business strategy**, **customer experience**, and **acquisition**.

🎯I work on:

Digital and E-commerce Project Management

Management, improvement, redesign, or creation of e-commerce redesign and/or migration projects (CMS or API migration, tool change, transactional email redesign)
Budget definition and management

E-commerce Site Management

E-business strategy definition (Revenue, Budget Management, and ROI)
Performance management through KPI monitoring and analysis (Revenue, conversion rate, average order value, traffic, etc.)
Structuring, coordination of product launches, e-merchandising, and e-commerce operations
CMS management (tool selection and optimization, creation, improvement, and publishing of product sheets, content writing, process optimization, site translations)
Optimization of the customer journey and checkout funnel

Shopify or other CMS training (PrestaShop, WordPress, etc.) for e-commerce teams:

Support for tool adoption
Structuring internal processes
Goal: Autonomy in site management

📍 Lyon / Remote

📩 Need clear, structured, and results-oriented support? Let's talk!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Lyon (up to 40km), Paris (up to 10km)

Louise Misha
Digital Marketing and E-commerce Project Manager
E-COMMERCE
September 2023 - September 2025 (2 years)
Paris, France
Operational management and development of the e-shop (Shopify)
Management of the e-commerce site for French and international markets, responsible for the quality, consistency, and performance of the product catalog.
Management of the entire product lifecycle: creation, publishing, enrichment, and optimization of product sheets.
Coordination of e-commerce content production with Marketing, Communication, and Art Direction teams.
Definition and deployment of the e-merchandising strategy to optimize user experience, product visibility, and sales performance.
Site commercial animation: collection launches, best-sellers, seasonal campaigns, private sales, archives, and stock clearance.
Design and implementation of promotional offers and product bundles to increase average order value and support revenue objectives.
Inventory monitoring, anticipating stockouts.
Digital projects & e-commerce redesign management
Creation and structuring of the site map, menus, categories, landing pages, and product catalog.
Coordination of various internal and external stakeholders until the launch of the new platform.
Management of the technical backlog, ticket writing, and coordination of developments with technical teams.
Performance management & analysis
Construction and monitoring of e-commerce reports.
Analysis of sales performance using Google Analytics and internal reporting tools.
Monitoring of key KPIs: revenue, traffic, conversion rate, average order value, sell-out, product performance, and inventory management.
Identification and recommendations to improve site performance and customer experience.
Management
Supervision and coaching of an intern.
Definition of priorities, task organization, skill development, and objective tracking.
Shopify Expert Web Marketing Strategy Web Project Management Digital Project Management Team Management
EMY 103
E-commerce Manager
E-COMMERCE
June 2021 - August 2023 (2 years and 2 months)
Paris, France
E-commerce & E-business Manager – EMY 103 Group

Management of e-commerce performance for 4 premium shoe brands (Anaki Paris, Bis The Brand, Couleur Pourpre, Canal Saint-Martin) on Shopify.

E-business & E-store Management

Responsible for achieving revenue targets and site performance (traffic, conversion, average order value, CRM).
Development of reports, KPI analysis, and identification of growth levers.
Management of the commercial calendar and coordination of marketing operations.
Site animation, e-merchandising optimization, and customer journey.
Management of the product catalog, content, and commercial operations.
Budget management and competitive intelligence.

E-commerce Project Management

Management of functional evolutions in collaboration with development agencies: new product sheets, payment solutions, UX and navigation optimizations.
Acceptance testing, bug fixing, and deployment management.
Launch of the Bis The Brand website: creation of mockups, Shopify configuration, marketing tools, and advertising accounts.

Acquisition & CRM

Management of the SEA agency and resumption of Google Ads and Meta Ads campaign management.
Migration and configuration of CRM tools (Mailchimp, Klaviyo, Brevo).
Implementation and optimization of automation scenarios: welcome, abandoned cart, loyalty, and reactivation.
Management of two interns: defining priorities, assigning tasks, and tracking project progress.

Marketplaces & Logistics

Deployment of Marketplace and Dropshipping projects.
Coordination with account managers and external partners.
Supervision of logistics flows, orders, and returns.
Shopify Expert Project Management Team Management Web Marketing Strategy Customer Acquisition
STORYSTELLAR
Digital Marketing Project Manager
FILM AND AV
January 2021 - June 2021 (5 months)
Paris, France
Digital Marketing
Competitive benchmarking.
Participation in defining the Social Media strategy.
Implementation of marketing automation campaigns to improve prospect engagement and conversion.
SEO (Natural Referencing)
Writing and optimization of SEO content.
Research and analysis of strategic keywords using Google Keyword Planner.
Monitoring SEO performance and data analysis via Google Search Console.
Business Development
Telephone prospecting with B2B prospects.
Lead qualification and appointment setting.
Participation in developing the client portfolio and generating business opportunities.
Customer Acquisition Google Keyword Planner SEO Writing Social Networks Marketing Automation