CBAbout Coraline
🎯 Freelance Marketing & Communications | B2B SaaS – Content – Events – Branding
Hi! I’m a marketing & communications freelancer with 4 years of experience, including 2 years in B2B SaaS and tech environments. I help companies clarify their brand, communicate effectively, and engage their audiences with strategic, creative, and operational support.
💡 I can help you with:
• Content strategy & copywriting: blog posts, web pages, newsletters, SEO optimization
• Brand positioning & messaging: tone of voice, storytelling, product-market fit
• Corporate & product communications: release notes, campaigns, CRM & emails
• B2B event planning: trade shows, webinars, customer events – from A to Z
• Social media: growth strategy, editorial planning, LinkedIn content
• Project coordination: working with product, design, sales, or external agencies
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- OrchestraMarketing & Communications OfficerSOFTWARE PUBLISHINGJuly 2023 - Today (2 years and 11 months)Paris, France-Shaped and managed the marketing content roadmap across digital, editorial, and product-related initiatives-Defined and executed the event roadmap, including flagship trade shows and strategic client moments-Led internal and external communications, including newsletters, product launches, and corporate messaging-Piloted social media growth strategies: LinkedIn +Orchestra (2K → 10K) and launch of Travelsoft (+2.7K)-Co-led the corporate website redesigns (Orchestra and Travelsoft), in coordination with partner agencies-Directed Orchestra’s presence at IFTM Top Resa (3 editions) enhancing brand activation-Developed impactful commercial assets (presentations, key messages) to support business development-Designed and deployed internal marketing toolkits to ensure brand coherence and operational efficiency🎯 Marketing & Communication Strategy📅 Event Roadmap & Trade Show Management🧩 Cross-functional Project Coordination📰 Internal & External Communications🌐 Website Redesign & Digital Presence📱 Social Media Growth & Editorial Planning🧰 Marketing Tools & Resource Deployment💬 Product Messaging & Commercial Support
- Figaro voyagesWeb Marketing Junior Project Manager | Marketing & SEOTRAVEL AND TOURISMJune 2022 - February 2025 (2 years and 8 months)Paris, France👩💻 handled website optimization and creation of pages, including product pages, for my organization.⚡️ manages web redesign projects, including the reorganization of content, debugging and troubleshooting, and monitoring of migrated sites.📝 My expertise in SEO included conducting analyses of indicators, monitoring and reporting on link building and keyword campaigns, and ensuring the optimization of website content for search engines through great content writing.
- FEDERATION UNIE DES AUBERGES DE JEUNESSECommunications OfficerHOSPITALITYSeptember 2020 - May 2022 (1 year and 8 months)Paris, France📢 Social media management & strategy : Proven experience in managing and developing strategies for social media platforms, resulting in increased engagement and brand awareness.📩 email marketing campaigns: Skilled in designing and executing email marketing campaigns, segmenting target audiences, analyzing data, and providing recommendations for optimization.💻 web content : Strong background in writing SEO-friendly content for various web pages, blog posts, and coordinating website improvements to enhance user experience.🚀 partnership communication & internal communication : Demonstrated ability to effectively communicate with partners and present results and goals to team members, fostering a collaborative and productive working environment.📷 Developed digital image with photography projects and video contents
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Education
- Master TourismeUniversity Paris 1 Panthéon-Sorbonne2021IREST (Institute for Research and Advanced Studies in Tourism) 💼 Completed a Master's in Tourism with a 1-year study-work program with the United Federation of Youth Hostels (Fédération Unie des Auberges de Jeunesse) where I developed skills in communication, marketing, and public relations 💡 Completed coursework in tourism fundamentals, including marketing, cultural and natural heritage, territorial diagnosis and feasibility studies, impact assessments, event planning and territory animation, sustainable project management, and the relationship between tourism and the environment. 🔎 Learned about city branding and the role of territorial development in tourism. 🎯 Participated in roundtable discussions and conferences, providing opportunities to engage with industry experts and expand knowledge on current issues and trends in the tourism sector. 🌍 Developed skills in strategic planning, project management, and sustainable development.
Certifications
- Email Marketing CertificationSendinblue (now Brevo)2023
- Fundamentals of Digital MarketingGoogle Career2023