Freelancer profile translated to English.

Description

Senior PR & Influence Manager - Fashion, Luxury, Beauty & Lifestyle

I design and implement PR and Influence strategies that enhance brand desirability, credibility, and cultural impact.

I support fashion, luxury, and beauty houses in demanding environments, managing both strategic vision and its execution, through to the most exposed moments: Fashion Week, international launches, and high-visibility activations.

My conviction: a strong brand is not just visible, it must be desirable, coherent, and culturally relevant.

I operate at the intersection of strategy, storytelling, and activation, mobilizing the right channels to generate real impact.

Key Expertise:

PR & Influence Strategies (earned, paid, VIP)
Press, talent, KOLs & partner networks
Strategic partnerships and placements
Brand storytelling and editorial content
Events: fashion shows, launches, press days, dinners, press trips
Fashion Week: line-up, fittings, backstage and collection coordination
Performance analysis (PR & Influence KPIs)
Coordination with creative, sales, and management teams

**Markets**: France & International

References:

Villa Eugénie (Dior Homme, ERL, Ferragamo), Dior Femme Haute Couture, Acne Studios, Nahmias, Profirst, Exposure Agency (Dr. Martens, Converse, Clarks, Etnia Barcelona, JD Sports – New Balance, adidas), Rains, Charlotte Tilbury, L’Oréal Luxe, Abercrombie Parfum, Columbia, Saucony, Angelo Fair Couture.…

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

EXPOSURE PARIS
Senior PR & Influence Manager
PRESS AND MEDIA
July 2023 - January 2026 (2 years and 6 months)
Paris, France
Strategic and operational management of fashion and lifestyle accounts, acting as key contact and strategic advisor to clients.
Definition and deployment of integrated press and influence strategies, aligned with commercial objectives and brands' global vision.
Construction of 360° seasonal plans, management of earned & paid media activations, and multi-market coordination.
Development of high-impact national and international coverage through targeted pitching and long-term editorial relationship building.
Conception of talent and celebrity activations, paid and organic: product placements, VIP collaborations, strategic moments during cultural highlights and Fashion Weeks.
Supervision of press days, press events, and high-visibility media appointments, with a focus on premium experience.
Performance analysis, competitive monitoring, and strategic optimization recommendations.
Management and optimization of press and activation budgets.
Mentoring and skill development of junior profiles and interns.

Client portfolio: Dr. Martens, Etnia Barcelona, Rains, JD Sports (New Balance, adidas)
Press Relations Public Relations Influence Strategy Communication Strategy
Freelance
Senior PR & Influence Manager
FASHION AND COSMETICS
October 2021 - Today (4 years and 10 months)
Paris, France
Design and deployment of tailor-made PR and talent strategies, aligned with the DNA, positioning, and objectives of each brand – in France and internationally.
Coordination and management of high-visibility events: fashion shows, presentations, showrooms, launches, store openings, press dinners, press days, press trips with a constant demand for operational excellence and a high-end client experience.
Management of celebrity dressing requests and product placements in close collaboration with stylists and agents, maximizing organic visibility (red carpet and editorial).
Operational coordination of Haute Couture and Ready-to-Wear fashion shows: management of line-ups (show calling), fitting coordination, backstage management, and collection coordination.

Clients: Dior Femme Haute Couture, Villa Eugénie (Dior Homme, ERL, Ferragamo), Acne Studios, Profirst, Exposure Agency (Dr. Martens, Converse, Clarks, Etnia Barcelona, Rains), L’Oréal Luxe, Charlotte Tilbury, Abercrombie, Angelo Fair Couture.
Influencer Marketing Public Relations Press Relations Fashion Week
NORTH COMMUNICATION
Social Media / Influence / PR / Event
PRESS AND MEDIA
April 2022 - October 2022 (6 months)
Paris, France
Definition and implementation of press, influence, and social media strategies for sports and lifestyle brands.
Development of media and influencer partnerships to enhance positioning and earned visibility.
Management of press events and showroom coordination.
Performance analysis and strategic recommendations.
Management and optimization of communication budgets.
Management of junior profiles.

References: Columbia, Saucony, Acontraluz Festival, 20km de Paris, Raid des Alizés
Press Relations Influencer Marketing Event Planning Social Media

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Master's degree, Étude de la communication et des médias
OpenClassrooms
2022
Master's degree, Étude de la communication et des médias
Master's degree
Excelia Business School
2017
International business management specialized in international marketing.

PR Consultant

Coralie Portebois

Senior PR & Talent Manager

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