You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Coralie PlaceCP

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Coralie

UX/UI Designer and User Researcher, I design useful, simple and efficient digital experiences, from strategic scoping to high-fidelity prototyping, or deployment with Wix.
My goal: to transform your business challenges (acquisition, conversion, retention, brand image) into clear and effective journeys, designed from real user needs.

I rely on over ten years of experience in customer journeys, merchandising, and space design in France and London, which allows me to approach your projects with a global vision, encompassing service, product, and field perspectives. I am comfortable with B2B and B2C contexts, particularly in the finance, services, events, and e-commerce sectors.

Specifically, I work on: user research (interviews, workshops, testing, personas, user journeys), scoping and prioritization (co-creation workshops, story mapping, roadmaps), UX/UI design (wireframes, hi-fi mockups, design systems, deployment), and supporting product, marketing, and tech teams. I primarily use Figma and modern collaborative tools to streamline communication with your teams.

I am also developing expertise in UX/UI and SEO audits: analysis of your journeys, website, and content, with concrete and prioritized recommendations to improve experience, visibility, and conversions. Methodical, empathetic, and results-oriented, I favor transparent, structured, and supportive collaboration throughout the project.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • BVProduction
    UX/UI Designer
    CONSULTING AND AUDITS
    December 2025 - Today (6 months)
    Paris, France
    Improve conversion rate and user experience quality.
    • SEO Audit for a website
    • UX/UI Audit for an e-commerce website
    • Website redesign (showcase/portfolio)
    SEO Audit UI Web Design UX Audit
  • OFI INVEST AM,
    DIGITAL CUSTOMER EXPERIENCE
    BANKING AND INSURANCE
    February 2024 - January 2025 (11 months)
    Paris, France
    Reporting to the digital marketing department, responsible for increasing OFI Invest AM's brand awareness and improving customer experience through a coherent and effective digital strategy.

    ● Conducted a comprehensive UX research (15+ qualitative/quantitative interviews, analytics, benchmark) to identify financial advisors' pain points, with deliverables: personas, journey maps, and story maps from co-creation workshops.
    ● Facilitated Design Thinking workshops (ideation, prioritization, story mapping) with cross-functional teams, defined product roadmap, conducted user testing and iterated on prototypes.
    ● Completed a professional thesis (MBA) applying Design Thinking to the redesign of the OFI Invest AM website, defining and recommending strategic multi-device customer journeys validated by data.
    ● Managed and animated the LinkedIn account (20K followers): 3 to 5 posts/week, monthly performance tracking and editorial optimization.
    ● Continuous competitive and industry monitoring to inform content strategy and product evolution.
    ● Designed and optimized email campaigns via HubSpot (targeting, content, performance).
    ●Created advertising banners 1x/2months
    Figma User Experience Design User Research & Usability Testing
  • OAIO,
    UX UI DESIGNER
    February 2023 - January 2024 (11 months)
    Neuilly-sur-Seine, France
    • Needs analysis, personas, benchmark identifying conversion barriers. Co-creation workshops with multidisciplinary teams to align product vision and responsive architecture.
    • Agile/Scrum product roadmap and backlog management: sprints, detailed user story writing, creation of the Design System, UI kit, components, interface compliance, guidelines/UI kit
    • Low-Fi Wireframe and Hi-Fi Mockup design with Figma and Sketch: responsive desktop/tablet/mobile integrating simplified navigation, clear hierarchy, and modern graphic identity (logo, style guide, UI kit).
    • Interactive prototypes and user testing: interactive prototypes. User journey data analysis and continuous iterations.

Recommendations

Be the first to recommend Coralie

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • MBA
    DE VINCI EXECUTIVE EDUCATION
    2025
    MBA
  • UX/UI DESIGN LICENSE
    THE BRIDGE ECOLE ENTREPRISE
    2024
    LICENCE UX/UI DESIGN

Skill set

Categories