About Coralie
French
Native or bilingual
English
Native or bilingual
Experience
- BVProductionUX/UI DesignerCONSULTING AND AUDITSDecember 2025 - Today (6 months)Paris, FranceImprove conversion rate and user experience quality.
- SEO Audit for a website
- UX/UI Audit for an e-commerce website
- Website redesign (showcase/portfolio)
- OFI INVEST AM,DIGITAL CUSTOMER EXPERIENCEBANKING AND INSURANCEFebruary 2024 - January 2025 (11 months)Paris, FranceReporting to the digital marketing department, responsible for increasing OFI Invest AM's brand awareness and improving customer experience through a coherent and effective digital strategy.● Conducted a comprehensive UX research (15+ qualitative/quantitative interviews, analytics, benchmark) to identify financial advisors' pain points, with deliverables: personas, journey maps, and story maps from co-creation workshops.● Facilitated Design Thinking workshops (ideation, prioritization, story mapping) with cross-functional teams, defined product roadmap, conducted user testing and iterated on prototypes.● Completed a professional thesis (MBA) applying Design Thinking to the redesign of the OFI Invest AM website, defining and recommending strategic multi-device customer journeys validated by data.● Managed and animated the LinkedIn account (20K followers): 3 to 5 posts/week, monthly performance tracking and editorial optimization.● Continuous competitive and industry monitoring to inform content strategy and product evolution.● Designed and optimized email campaigns via HubSpot (targeting, content, performance).●Created advertising banners 1x/2months
- OAIO,UX UI DESIGNERFebruary 2023 - January 2024 (11 months)Neuilly-sur-Seine, France
- Needs analysis, personas, benchmark identifying conversion barriers. Co-creation workshops with multidisciplinary teams to align product vision and responsive architecture.
- Agile/Scrum product roadmap and backlog management: sprints, detailed user story writing, creation of the Design System, UI kit, components, interface compliance, guidelines/UI kit
- Low-Fi Wireframe and Hi-Fi Mockup design with Figma and Sketch: responsive desktop/tablet/mobile integrating simplified navigation, clear hierarchy, and modern graphic identity (logo, style guide, UI kit).
- Interactive prototypes and user testing: interactive prototypes. User journey data analysis and continuous iterations.
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Education
- MBADE VINCI EXECUTIVE EDUCATION2025MBA
- UX/UI DESIGN LICENSETHE BRIDGE ECOLE ENTREPRISE2024LICENCE UX/UI DESIGN