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Coralie MoinyCM

Coralie Moiny

Strategy Consultant for SMEs

€960/day
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Coralie

I support the leaders of SMEs and mid-cap companies to ensure the sustainability of their business and reduce the risk of failure. My goal is to bring real fulfillment by freeing you from marketing constraints, thus allowing your company to focus on its growth.

Managing my own structure for 12 years, I am an entrepreneur with multiple hats: strategist, salesperson, marketing expert, and much more. Simple but determined, I hold strong human values that are reflected in my way of working. When I'm not revolutionizing my clients' marketing, you might find me doing sports or enjoying life with my friends - resilience and joie de vivre are part of my DNA!

Innovation, creativity, and differentiation are at the heart of my approach. I am particularly passionate about the industrial and technical sectors, where I reveal the untapped potential of companies. My approach combines honesty, reliability, and excellence, with that touch of originality often missing in these fields.


My skills
Strategy and branding
Building optimized customer journeys
Developing effective communication channels
Community management and brand enhancement
Developing distinctive editorial styles
In-depth use of statistics to create data-driven marketing strategies
Inbound Marketing and Marketing Automation Strategy


I adapt to your environment, whether on-site, remotely, or in a hybrid format. My approach is characterized by:
Open and direct communication
Co-creation workshops fostering team cohesion
A fun and quirky method (yes, we can be serious without taking ourselves too seriously!)

As a specialist, I dust off the often futile image of marketing by transforming it into a real performance lever with measurable ROI.


Contact me for tailor-made support.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Coralie MOINY
    Founder
    CONSULTING AND AUDITS
    January 2014 - Today (12 years and 5 months)
    69270 Fontaines-sur-Saône, France
    I support the leaders of SMEs and mid-cap companies to ensure the sustainability of their business and reduce the risk of failure. My goal is to bring you real fulfillment by freeing you from marketing constraints. B2B specialist for 25 years, I transform the often futile image of marketing into a real performance lever with measurable ROI.
    Branding Brand Image Consulting Customer Experience Customer Experience Customer Relations Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Company Culture Company Culture Management marque employeur Employer Brand Strategy Project Management Leadership
  • Altics
    E-commerce Consultant
    E-COMMERCE
    September 2013 - December 2013 (3 months)
    Lyon, France
    Audit of e-commerce sites and strategic recommendations to improve customer acquisition, conversion, and loyalty.
    Qualitative and quantitative studies of needs and purchasing behaviors.
    Creation of a referral program to reward business introducers.
    Project Management Customer Experience Customer Experience E-commerce Customer Relations Customer Acquisition Customer Acquisition Conversion Funnel Conversion Rate Optimization Conversion Conversion Rate Optimization Conversion Rate Optimization (CRO) Conversion Optimization Conversion Rate Conversion Optimization Conversions Loyalty Customer Loyalty Customer Loyalty Loyalty Strategy Customer Loyalty Management
  • MDP
    Marketing and E-commerce Manager
    MECHANICAL ENGINEERING
    September 2008 - June 2013 (4 years and 9 months)
    Neyron, France
    Conception and implementation of an omnichannel marketing strategy, coordinating the efforts of internal teams and external service providers to ensure coherent and effective execution.
    Management of large-scale projects, including the complete overhaul of the product range and the successful deployment of a B2B e-commerce platform.
    Creation of processes to meet ISO 9001 certification requirements for the implementation of the e-commerce platform.
    Webmarketing and E-commerce Training - SI/PME Program - ENE Lyon - 12 months.
    Project Management Brand Image Consulting Branding Corporate Branding Global Branding Brand Strategy Brand Development Customer Relations Customer Relationship Management Customer Relations Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Experience Customer Experience Company Culture Company Culture Management

Recommendations

Aurélie AlexAA
Katia MaurialKM
Louise VillepreuxLV
+1
Aurélie Alex and 3 other people have recommended Coralie

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Certifications

  • QUALIOPI
    AFNOR
    Quality certification issued by AFNOR for the following action category: TRAINING ACTIONS

Skill set (41)

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