Coralie Mariot

Creation of short videos (Reels / TikTok) showcasing Happywool yarns in a cozy & slow life crochet universe.

For each video, I manage everything from A to Z:

- Writing the hook and concept

- Crocheting a piece or a yarn haul

- Filming

- Full editing on Final Cut Pro

- Delivery of ready-to-publish content

📊 Example results

- video published on the Happywool account: 15.8k views and 463 likes.

Creation of about ten short videos (Reels / TikTok) to showcase Phildar yarns in a cozy & slow life crochet universe.

For each video, I manage everything from A to Z:

- Writing the hook and concept

- Crocheting a piece

- Filming

- Full editing on Final Cut Pro

- Delivery of ready-to-publish content

📊 Example results for a single UGC video: 54k views on Instagram / 10k on TikTok.

I manage the entire social media strategy and content production for my brand Korê Studio Crochet, dedicated to the world of crochet and creative DIY. +41K accumulated followers in less than a year across 4 platforms (TikTok 23K, Facebook 9.6K, YouTube 4.5K, Instagram 3.9K).

Daily tasks:

- Definition of the editorial line and multi-platform posting schedule (TikTok, Instagram, Facebook, YouTube)

- Complete production: filming, video editing (Final Cut Pro, DJI Osmo Pocket 4), photography, writing copy, hooks, and CTAs

- Community management: moderation, responding to comments and DMs, community engagement and retention

- Performance analysis and strategy adjustment based on KPIs (reach, engagement, watch time, conversion rate)

- YouTube SEO: optimization of titles, descriptions, thumbnails, and tags

- Collaborations with brands in UGC and sponsored partnerships: briefs, negotiation, deliverable production, reporting

- Trend monitoring and rapid adaptation to emerging formats (Reels, Shorts, TikTok)