Freelancer profile translated to English.

Description

Project Director and UX Strategist with over 15 years of expertise in digital strategy and creative team leadership. Former agency CEO (revenue €1.4M). I optimize your user journeys and product performance through a data-driven and design thinking approach.

My goal: ensure alignment between business vision, user value, and product consistency across the organization to create impactful digital experiences.

I have supported public and private organizations on various projects (applications, platforms, intranets, marketplaces), intervening in needs analysis, product direction definition, roadmap construction, and team coordination.

Air Liquide HealthcareComplete overhaul of a mixed MVP: product repositioning through patient research (FR/UK), new roadmap, and beta testing → audiences x3 in the first year, deployment in 20 countries.
NexemComplete redesign of the digital ecosystem (website + extranet) through workshops and user research → a unified product combining content & services, personalized extranet for 11,000 ESMS, reduction in RUN costs.
UnédicDigital repositioning and Mobile First redesign of the institutional website, new journeys for experts & the general public, RGAA compliance (75% criteria met), improved readability and SEO performance.
Groupe Pierre et Vacances Center ParcsDigital deployment of the new brand platform: immersive and eco-designed website, redesigned user journeys, TopCom d’Or digital category award (2024).

My strength: translating a vision into a clear action plan, prioritizing by value, and ensuring functional and UX consistency at the product level.

Do you want to...

Design high-performing user experiences, focused on conversion and business impact, by putting the user at the heart of product strategy?
Be supported in structuring your design team?

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Indépendant
Digital Project Management, UX Strategy & Digital Transformation
DIGITAL AND IT
September 2025 - Today (9 months)
Paris, France
My goal: Ensure alignment between business vision, user value, and product consistency across the company to create impactful digital experiences.

Vision & Strategy: Align design vision with your business challenges by mapping your ecosystem, user needs, and innovation opportunities to maximize your brand's impact.

User Research & Facilitation: Conduct exploratory research, facilitate workshops to foster collective creativity, and align all stakeholders to ensure the success of your digital projects.

UX Design: Transform user insights and data into effective journeys, optimized for lead generation and audience engagement.

Creative Direction & Mentoring: Structure your teams, support them in implementing adapted methodologies and rituals, and develop your designers' skills.
User Research User Experience Design Creative Direction Project Management UX Strategy
Fidesio
Consulting Director, Head of Design
DIGITAL AND IT
July 2020 - November 2024 (4 years and 4 months)
Paris, France
Product Discovery:
Needs analysis and scoping: facilitating workshops to define the value proposition, personas, and business challenge.
Identification of technical constraints: ecosystem, third-party solutions.
Definition of product vision, choice of technical solution, and budget.
Stakeholder / business team alignment.

Projects: Business tools, intranets, corporate websites, media sites, e-commerce, site factories, mobile applications (Drupal, Wordpress, Symfony, React, ElasticSearch, Magento, Prestashop…)

Product Delivery:
Management of a project portfolio (approx. 20 projects/year): construction and monitoring of project roadmaps, project team facilitation.
Sprint planning, steering committee facilitation, KPI monitoring (budgets, time, impact), risk management.
Quality and client satisfaction monitoring.
Successes and impacts:
Air Liquide Healthcare: Complete overhaul of a mixed MVP: product repositioning through patient research (FR/UK), new roadmap, and beta testing → deployment in 20 countries, audiences x3 in the first year.
Nexem: Complete redesign of the digital ecosystem (website + extranet) through workshops and user research → a unified product combining content & services, personalized extranet for 11,000 ESMS, reduction in RUN costs.
Unédic: Mobile First redesign of the institutional website → new journeys for experts & the general public, RGAA compliance (75% criteria met), improved readability and SEO performance.

UX Strategy:
Definition of response strategies for tenders and management of the pre-sales team.
Writing commercial recommendations (budgets between €50k and €300k).
Presentations and budget negotiations.

Management:
Management of the Design department (10 people).
Implementation of Lean & Agile practices.
Monitoring of the Design department's performance (time spent, budgets).
Fostering a transversal design culture (internal talks, cross-functional awareness).
User Research User Experience Design UX Strategy Team Management Project Management
Agence'O
CEO, Directrice de Création
DIGITAL AND IT
September 2010 - November 2024 (14 years and 2 months)
Paris, France
Aligner la vision produit aux besoins utilisateurs et aux enjeux business, s’assurer de la cohérence de la plateforme de marque, impulser la dynamique d’équipe… des sujets qui m’animent dans mon quotidien et m’ont amené à créer Agence’O - agence conseil en création digitale.

Création et pilotage d’une agence indépendante de conseil en design & communication (CA annuel : 1 à 1,4 M€).
Développement commercial, prospection, réponses à appels d’offres.
Recrutement et management d’une équipe de 20 personnes (Design, UX, Développement, Gestion de projet).
Direction produit pour des projets web et mobile.
Pilotage de roadmaps, discovery et delivery produit.

Clients accompagnés : Glénat, Delcourt, Galeries Lafayette, OCDE, 50 Partners, Storengy, GRDF, Storengy, CITEO… (https://www.designdo.fr/)
Management d'équipe Gestion de projet User Experience Design Product Discovery UX Strategy