Freelancer profile translated to English.

Description

Digital transformation project specialist in the banking sector, I support business departments in the design, optimization, and management of high-stakes digital customer journeys.

I am involved in:

• Digital project management and cross-functional coordination between business units, IT, compliance, and group departments.

• Design and improvement of customer journeys with a focus on performance and user experience.

• Growth of Net Banking Income (NBI) through targeted, automated, and data-driven CRM initiatives.

• Process automation to improve operational efficiency and reduce costs.

• Data Quality and Data Governance: structuring customer repositories, data reliability, and improving business data exploitation.

• Strategic data exploitation while respecting regulatory constraints (GDPR, consent).

My approach is results-oriented: structuring projects, aligning stakeholders, and delivering concrete, value-creating solutions for the organization.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 20km), Paris (up to 10km)

CIC
Project Manager
BANKING AND INSURANCE
August 2022 - Today (3 years and 10 months)
Project Management and Digital Transformation:
Definition and management of customer engagement and reactivation strategies based on behavioral data analysis, enabling hyper-personalization of customer journeys and improved customer knowledge.
Management of cross-functional projects in coordination with business units, IT, legal, security, group marketing departments, and external providers.
Design and deployment of Proofs of Concept (POCs) at the regional level to test, measure, and industrialize high-impact business initiatives.
Complete management of strategic operations (scoping, targeting, deployment, performance monitoring, and optimization).

Data Quality & Data Governance:
Structuring and optimizing customer repositories to improve data quality, reliability, and exploitation for sales and relationship strategies.

Automation and Operational Performance:
Implementation of marketing and data automation solutions to optimize workflows, increase project capacity, and reduce operational costs.

Strategic Management and Performance Communication:
Regular presentation of results and recommendations in management committees (Steering Committee & Executive Committee).

National Coordination:
Group Marketing Correspondent: coordinating regional initiatives with national Crédit Mutuel/CIC teams.
Digital Transformation Automation Performance Management Agile Project Management Data Quality
Groupe Novi
Marketing Manager France
FASHION AND COSMETICS
September 2020 - August 2022 (1 year and 11 months)
Development and Deployment of National & Local Marketing and Sales Strategies:
Design, management, and implementation of marketing, sales, and digital strategies aligned with market trends and consumer expectations.
Development of digital or commercial tools adapted to the specific needs of the franchise network, thereby facilitating tool adoption and optimizing local communication.
Implementation of an influence strategy to increase product visibility and strengthen community engagement on social networks.

Cross-functional Project Management:
Active contribution to cross-functional marketing projects within the brand, in close collaboration with internal teams to ensure the harmonization of initiatives.

Support and Training:
Strategic consulting for franchise partners in the use of marketing tools (CRM, social networks, web), as well as in optimizing their digital strategy.

Supervision of Operational Teams:
Management and coordination of a team of 3 people.
Digital Transformation Agile Project Management Marketing Strategy Training Project Management
Carrefour
Marketing Project Manager
RETAIL (LARGE RETAILERS)
September 2019 - September 2020 (1 year)
Project Management:
Management of marketing projects for 53 hypermarkets in the Grand-Ouest region, including the creation, implementation, and management of 360° communication (offline and online) to ensure consistency between local actions and national objectives.
Development and implementation of commercial promotions, both locally and nationally, to stimulate sales and strengthen customer engagement through targeted actions.

Creation and Management of Marketing Materials:
Management of the catalog creation project for the Grand-Ouest region (1 million copies printed annually), coordination of material creation with the advertising agency, management of the layout, production monitoring, and implementation of various parallel actions.

Customer Experience:
Monitoring and management of customer experience through tools such as NPS (Net Promoter Score) and analysis of customer feedback via the 555 system, in order to optimize the offering and customer comments. Participation in Group workshops aimed at significantly improving customer satisfaction.
Animation & Reporting:
Regular presentations in executive committees to all hypermarket directors in the Grand-Ouest region.
Performance Management Agile Project Management Marketing