Coralie Guiot

Today, a brand no longer lives solely on a logo or a graphic charter. It lives in its videos, its social networks, its website, its presentations, and all the experiences it offers its audience. That's why I support companies in creating coherent, memorable, and vibrant brands through dual expertise in branding and motion design. My role is to build a solid brand identity, then bring it to life through captivating visual and animated content that enhances understanding and creates engagement. This complementarity is at the heart of my approach. Where many graphic designers stop at visual identity, I ensure your brand remains strong and recognizable in motion. Before specializing in branding, I worked for several years in e-learning design. This experience taught me to structure messages, simplify complex ideas, and design content intended to be understood and remembered. I intervene in particular on: • Creation and redesign of visual identities • Logos and graphic systems • Brand books and graphic charters • Motion design and brand videos • Social media animations • Presentations and communication materials • Visual branding and animated content My goal: to create brands that are not just seen, but understood, remembered, and recognized.