Freelancer profile translated to English.
Back to original languageAbout Coralie
Salesforce Consultant and expert in Marketing Automation, Sales, and Data: I help companies transform their Salesforce CRM into a true lever for performance, operational alignment, and growth.
My expertise in Marketing Cloud, Sales Cloud, and Data Cloud allows me to structure a 360° CRM vision and effectively align business teams around fluid processes powered by reliable data.
🔹 EXPERTISE 1: SALESFORCE MARKETING CLOUD & PARDOT
- Strategy & Implementation:Deployment, audit, and optimization of your instance to unlock its full potential.
- Customer Journeys (Journey Builder):Design and optimization of automated journeys to maximize engagement and conversion.
- Email Campaigns (Email Studio):Creation of high-performing campaigns, from responsive design (HTML/CSS) to dynamic content (AMPScript).
- Automation & Segmentation (Automation Studio - SQL SSJS):Implementation of robust data flows and fine segmentation of your audiences.
- Lead Management (Pardot):Lead Nurturing and Lead Scoring strategies to qualify your prospects.
🔹 EXPERTISE 2: SALESFORCE SALES CLOUD
- CRM Structuring:Alignment of sales processes with business needs.
- Sales Cycle:Optimization of the lead-to-customer journey, from qualification to conversion.
- Automation with Flow:Design of workflows to reduce manual tasks and streamline operations.
- Sales Management:Creation of reports and dashboards to track KPIs and pipeline.
🔹 EXPERTISE 3: SALESFORCE DATA CLOUD
- Data 360:Activate and leverage data within Salesforce without the need for complex and costly data processing pipelines.
Want to make Salesforce a true business performance tool? Contact me.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Bey Médias (l'Opinion et l'Agefi) - Bey ContentSalesforce Marketing Cloud CRM ConsultantPRESS AND MEDIANovember 2025 - Today (9 months)Paris, FranceIn an agile environment, within a team of experts, the mission consists of implementing Salesforce marketing automation solutions by responding to the client's business processes:
- Scoping, facilitating workshops, and formalizing client needs.
- Writing technical and functional specifications, configuration, and setup of solutions.
- Management and optimization of digital marketing campaigns and existing customer journeys based on client issues and context.
- Responsible for testing and corrective follow-ups on solutions.
- Participating in upskilling profiles on the functional context and the Salesforce environment.
- Van Cleef & ArpelsSalesforce Marketing Cloud CRM ConsultantLUXURY GOODSJune 2025 - September 2025 (3 months)Paris, FranceIn an agile environment, within a team of experts, the mission consisted of implementing Salesforce marketing automation solutions by responding to the client's business processes.
- Scoping, facilitating workshops, and formalizing client needs.
- Writing functional specifications, configuration, and setup of solutions.
- Management and optimization of digital marketing campaigns and existing customer journeys based on client issues and context.
- Responsible for testing and corrective follow-ups on solutions.
- Participating in upskilling profiles on the functional context and the Salesforce environment.
- MAKE UP FOR EVERSalesforce CRM ConsultantFASHION AND COSMETICSJuly 2025 - July 2025Paris, FranceDesign and implementation of a complete, simple, and reliable Salesforce data import method from Salesforce Commerce Cloud.Mapping of existing fields and creation of custom fields to match CSV files.Training users on the Salesforce administrator role to easily import Excel data into the CRM.
Reviews
Recommendations
LD
FU
+7
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Education
- L3 - Management of TechnologiesIAE de Montpellier2014
- M1 - Digital Project ManagerOpenclassrooms2020