Freelancer profile translated to English.

Description

I am Coralie, an art director for 7 years in Paris. Convinced that UI design cannot truly flourish without solid art direction to bring a project or brand to life, I am passionate about creating visual and graphic concepts, in order to best integrate them into the final interface design.

⭐️ My expertise

- Art Direction

- UI Design

- Visual Identity

- Social Media

🐣 My clients & projects

- Milicare (UX/UI optimizations for the app and website)

- Sowee (redesign of the multi-channel graphic charter)

- Germitec (business app related to the "Chronos" machine)

- Chanel (business app for in-store sales staff)

- Dior (landing page proposals for Maison Christian Dior)

- Groupe Etam (e-commerce site redesign)

- Bonton (e-commerce site redesign)

- Optic 2000 (e-commerce site redesign)

- L'Oréal Professionnel

💻 Software

- Adobe Suite (InDesign, Illustrator, Photoshop, After Effects)

- Figma & Sketch

- Readymag

- Jitter

Feel free to contact me to discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Clichy (up to 20km)

Freelance
UX/UI Art Director
CONSULTING AND AUDITS
August 2025 - Today (10 months)
Paris, France
Socram Banque: "white label" banking products
- Redesign of the white label car loan subscription process
- Design of UX/UI interfaces to optimize user experience
- Creation of the Socram Banque Customer Area
- Collaboration with product & development teams for implementation

Fripon: dog trainer
- Creation of the logo and a mini graphic charter
- Design of pictograms and illustrations
- Creation of visuals for social media
- Adaptation of the visual identity to communication materials

Photos Sauvage: wildlife photographer
- Design and creation of the portfolio on Framer
- Integration and enhancement of photographic content
- Collaboration with the photographer to translate their visual universe
- Optimization of navigation and presentation of photo series
UI/UX Design Visual Identity Graphic Charter Design Systems
Infinitif
UX/UI Consultant
CONSULTING AND AUDITS
June 2024 - July 2025 (1 year and 1 month)
Paris, France
changepilot: SaaS change management tool
- Adjust the artistic direction of the tool
- Design UX/UI interfaces and improve the design system
- Conduct qualitative user testing
- Collaborate with product & tech teams

Milicare: health insurance startup
- Optimize the UX/UI of the website and app
- Modernize the overall design
Art Direction UI/UX Design Design System Mobile Application
Sowee
Artistic Director
ENERGY AND UTILITIES
March 2021 - May 2024 (3 years and 3 months)
Paris, France
- Redesign of the brand identity and creation of the brand book
- Multi-channel artistic creation (blog, social media, website, application, print)
- UX/UI redesign (website, application, customer area)
- Monitoring and maintaining the overall harmony of the brand, including photo and video shoots
- Management of agencies and external resources
- Supervision of Camille, junior art director
Adobe Creative Suite Atlassian JIRA Figma Miro