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Coralie BarroisCB

Coralie Barrois

AI Expert Applied to Professions

€900/day
Lille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Coralie

Consultant, trainer, and speaker in artificial intelligence applied to professions.

Today, everyone is talking about AI.
But on the ground, one question consistently comes up:
"Concretely, what do we do with it in our work?"

That's precisely where I come in: transforming vague and scattered uses into concrete and measurable gains.

I help leaders and teams move from "wow" to useful, structured, and responsible uses, with 3 simple objectives:
👉 save time
👉 improve the quality of productions
👉 make better decisions

No jargon. No gimmick demonstrations.
But methods, concrete cases, and immediately actionable results.

I intervene in particular on:
• content creation and optimization (editorial, social media, visuals)
• productivity gains (automation, structuring uses)
• team acculturation and skill development
• integration of AI into professions (communication, marketing, HR…)

My formats:
🎤 conferences to create breakthroughs and provide a clear vision
🎓 training to make teams autonomous
🤝 coaching to structure sustainable uses

My positioning is at the intersection of three areas of expertise:
• communication and content strategy
• generative artificial intelligence
• pedagogy and transmission

After more than 20 years in communication and marketing (advertiser, agency, entrepreneurship), I have developed a strong conviction:
AI is only valuable when it serves human intelligence.

Examples of interventions:
• AI Audit & Action Plan (2h)
• Operational AI Workshop (2–3h)
• Custom Training (1 to 3 days)
• Team & Project Coaching

📖 Author of My AI Ally for Communication Professions (March 2026) at Hachette Éducation

👉 If you are looking to make AI useful, concrete, and quickly actionable in your organization, let's talk.

Coralie
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lille (up to 50km), Lille (up to 100km), Paris (up to 20km), Nantes (up to 15km), Toulouse (up to 15km)

Experience

  • Feel Good Content
    Consultant and Trainer in AI & Communication
    CONSULTING AND AUDITS
    September 2016 - Today (9 years and 11 months)
    Lille, France
    I develop enthusiastic digital communication and a unique, authentic, and differentiating brand voice for and with remarkable brands. Strong affinity for the "Beautiful and Good" sector.
    I train in artificial intelligence.

    1. CONSULTING
    . Digital strategy development
    . Content planning and management
    . Content creation budget management
    . Brief development (Art Direction, photographer, copywriter, SEO expert...)
    . Monitoring of the implementation of the proposed strategy.
    . Monitoring and analysis
    . Recruitment of talents to build a digital project team.

    2. TRAINING
    . AI
    . Webmarketing
    . Web writing
    . Digital communication
    . Social media
    Brand content Web writing Writing Content Marketing Editorial Strategy Communication Strategy
  • ALTAVIA
    Copywriter
    PRESS AND MEDIA
    March 2014 - May 2017 (3 years and 2 months)
    Lille, France
    360° copywriting for on and off-line campaigns, editorial writing, social media...
    Teamwork with 4 Art Directors and 3 graphic designers.
    Clients: Nocibé, Boulanger, BDOM, Mc Do, Etam, 3 Suisses, Castorama, Retif, Caseo, Auchan
    Web Writing SEO Writing Consulting Copywriting Design Community Management Communication Strategy Webmarketing Strategy Content Marketing Brand content Branding
  • Pimkie
    Web Copywriter
    E-COMMERCE
    May 2013 - February 2014 (9 months)
    Villeneuve-d'Ascq, France

Recommendations

CF
FU
DE
+1
Cedric Feuillet and 3 other people have recommended Coralie

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Education

  • Diploma in Communication Copywriting
    cepreco
    2004
  • DEUG in Modern Literature
    Université Lille 3
    2003

Skill set

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