Freelancer profile translated to English.
Back to original languageAbout Ismaël
Here's where I come in:
- Complete VSL writing
- Rewriting and optimizing existing VSLs
- In-depth audit with rewriting proposals
My approach combines copywriting and screenwriting, two disciplines that almost all copywriters do not apply in parallel.
I design scripts structured around the Double Plot: two parallel narrative threads (emotional and rational) intertwined with open loops placed at regular intervals.
Each loop creates a micro-suspense that makes disengagement psychologically uncomfortable. The viewer doesn't stay because they are convinced, they stay because they want the resolution. This is the structure of Netflix series applied to sales.
Result: scripts that convert regardless of the traffic that comes before them.
Tested on 5-day challenges for hundreds of thousands of euros for market leaders.
Trained in copywriting (RMBC by Stefan Georgi, Copy House ecosystem by Charles Baras, ex-Copy Chief Agora), email marketing (Selim Niederhoffer), and narrative structures (Master's in Creative Writing).
Portfolio available upon request.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FitnessFeatherProduct Page/Facebook Ads Script CopywritingE-COMMERCENovember 2024 - December 2024 (1 month)Valenciennes, FranceThe product page for this e-commerce store in the bodybuilding niche was not optimized for conversion at all: the texts, generated by AI, vaguely described the product's features, not what it truly offered customers to solve their problems. Additionally, the client wanted to launch an advertising campaign on Facebook and needed a script.What I did:
- Refined positioning for maximum copy impact by addressing a specific persona problem: achieving short, intense workouts for busy professionals who don't have time to go to the gym.
- Wrote the entire product page.
- Wrote a Facebook Ads advertising script.
- LangStart InternationalMarketing Strategy & CopywritingTRAVEL AND TOURISMSeptember 2024 - October 2024 (1 month)Valenciennes, FranceThe website copy for this agency was optimized for Google bots but unreadable for humans and not at all optimized for conversion.So, we reworked the hero section to make visitors want to learn more at first glance and optimized the homepage copy.I also wrote the storytelling for the "Our Story" page.What I did:
- Revised positioning through market research.
- Created 2 persona profiles (students and young professionals).
- Reorganized and rewrote the homepage: hero section (headline and subtitle), highlighting offer benefits and customer testimonials, removing unnecessary blocks (SEO articles), rewriting part of the FAQ.
- Wrote the storytelling for the "Our Story" page.
- Al-anbar (Rayas Company)Email MarketingE-COMMERCEJuly 2024 - January 2025 (6 months)Valenciennes, FranceThis e-commerce store was losing leads and revenue because it had not implemented automated email sequences or newsletters.What I did:- Configured the domain name and email marketing platform (Brevo).- Created basic automated sequences (welcome, abandoned cart, post-purchase follow-up).- Launched the newsletter.- Launched a new product via the newsletter.Results:- Average open rate of 80%.- Average click-through rate (CTR) of 5%.The store was just starting and had a small audience, so no measurable revenue results at that stage, but this experience was a success in terms of copywriting and allowed me to strengthen my skills in the field.
Reviews
Jonathan
Copywriting pour un webinaire / challenge - Jonathan Gil
Reviewed on 2/26/2026
I am a copywriter myself and needed support on a major project. So I reached out to Ismaël.
Here are, in my opinion, his 3 main qualities that I noticed during this collaboration:
1) Respectful of instructions
2) Always motivated to do the best possible work
3) Capable of having a global strategic vision
The project went very well, especially thanks to Ismaël's excellent communication (another of his qualities).
I recommend him 100% for any entrepreneur looking for a committed copywriter with proven persuasive writing skills.
Recommendations
AC
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Education
- RMBCStefan Georgi2025
- Email Cash MachineLes Mots Magiques (Selim Niederhoffer)2025
Certifications
- Hands-on AI Masterclass I: Fundamentals (you.com)PAIR2025
- Hands-on AI Masterclass II: Proficiency (you.com)PAIR2025