Freelancer profile translated to English.
Back to original languageAbout Anthony
Passionate about web marketing, I first studied computer science at the University of Montpellier and then at UQAR in Quebec. It was there that I discovered the world of e-marketing and, upon my return to Montpellier, I decided to undertake training as an expert in digital strategy.
Following my studies and thanks to this dual developer/marketer profile, I consolidated my skills within various companies such as Cultura, Net Acheteur, Stayhome,... and I continue today to develop my skills through various projects and missions, notably as a Coach for Google Digital Workshops.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- GoogleCoach Google Digital WorkshopCONSULTING AND AUDITSFebruary 2019 - Today (7 years and 4 months)Montpellier, France- Digital Transformation Consulting- Digital Communication & Marketing Consulting- Audit, Support and Training- Google Ads/Google Adwords Coaching and Support- Leading Google Digital Workshops- Personalized Training & Coaching, at the Google Digital Workshop in Montpellier
- EQUITE FINANCE - STAYHOMETraffic ManagerREAL ESTATEApril 2018 - October 2018 (6 months)Montpellier, FranceDigital acquisition strategy:- Ideation and evolution of existing web designs (site/LP).- Marketing automation (Zapier/Intercom/MailChimp).- Qualification of existing user segments to qualify and clean the existing user base.SEO/SEA:- Creation/Design of landing pages for Google Ads/Google Adwords campaigns.- UX/UI consulting for advertising materials.- Development of editorial guidelines based on SEO semantic strategy.- Taking over existing Google Adwords, creation, management, and monitoring of SEA campaigns (Google Adwords/Google Ads, Microsoft Ads, Bing Ads).Management of social media presence and brand image:- Assessment of the company's presence on various platforms.- Definition of objectives and KPIs.- Implementation of editorial guidelines and calendars.- Content creation, community management for various platforms.- Identification of online communities that could influence brand positioning.- Implementation and management of influencer strategies.- Regular reporting and adjustment of the acquisition strategy.Website development and updates:- Assessment, UX/UI recommendations.- Coordination between marketing and development teams on improvements to the website platform.- Creation of new pages, bug fixing, and design updates.- Creation of editorial and graphic content for brand image dissemination and acquisition.- Monitoring traffic data and updating objectives and editorial/graphic guidelines accordingly.Analytics/Global Reporting:- Definition of global objectives, KPIs, and view configuration.- Reporting automation.- Data monitoring and reporting of at-risk/problematic trends.
- NETACWeb Project Manager and Social Media TrainerREAL ESTATEAugust 2016 - April 2018 (1 year and 8 months)Montpellier, France- Digital communication, social media, curation, writing, monitoring, partnerships (via web, Trust flow and Citation flow)- Training and coaching teams on social media, case-by-case follow-up, and webinar creation- Development of the social media growth strategy- Creation of content, images, and videos, graphic elements for the website and social media- Wordpress integration, development, performance monitoring (GtMetrix, PageSpeed score)- OVH/Gandi hosting management (CPanel, WHM)- Database management (via PHPMyAdmin or CPanel), backup-restore, DNS domain, SSH access,- Marketing strategy, SEO, SEA (Google Adwords/Google Ads), Google Analytics tools, GTM (tag integration)- Development, implementation, and management of acquisition campaigns via Google Adwords, Bing Ads, Facebook Ads- Creation of email campaigns, implementation of tracking tags, statistical reporting, and analysis
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Education
- Certificate in E-commerceUQAR2015Le certificat en commerce électronique fait partie des diplômes professionnalisants des universités du Québec. En un an, l'élève assiste à des cours sur le webmarketing, la digitalisation des points de vente, les outils et méthodes de communication 2.0. Cette certification est dispensée par des professionnels aguerris travaillant dans la sphère digitale.
- Bachelor's Degree in Computer ScienceUniversity of Montpellier2015
Certifications
- Fundamentals of Digital Marketing - RLU CHT 3E2Google2019