Freelancer profile translated to English.
Back to original languageAbout Anthony
Passionate about web marketing, I first studied computer science at the University of Montpellier and then at UQAR in Quebec. It was there that I discovered the world of e-marketing and, upon my return to Montpellier, I decided to pursue training as an expert in digital strategy.
Following my studies and thanks to this dual developer/marketer background, I consolidated my skills within various companies such as Cultura, Net Acheteur, Stayhome,... and I continue to develop my skills today through various projects and assignments, particularly as a Google Digital Workshop Coach.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- GoogleGoogle Digital Workshop CoachCONSULTING AND AUDITSFebruary 2019 - Today (7 years and 5 months)Montpellier, France- Digital Transformation Consulting- Digital Communication & Marketing Consulting- Audit, Support and Training- Google Ads/Google Adwords Coaching and support- Animation of Google Digital Workshops- Individualized Training & Coaching, at the Google Digital Workshop in Montpellier
- EQUITE FINANCE - STAYHOMETraffic ManagerREAL ESTATEApril 2018 - October 2018 (6 months)Montpellier, FranceDigital acquisition strategy:- Ideation and evolution of existing web designs (site/LP).- Marketing automation (Zapier/Intercom/MailChimp).- Qualification of existing user segments to qualify and clean up the existing user base.SEO/SEA:- Creation/Design of landing pages for Google Ads/Google Adwords campaigns.- UX/UI consulting for advertising materials.- Development of editorial guidelines based on SEO semantic strategy.- Taking over existing Google Adwords, creation, management and monitoring of SEA campaigns (Google Adwords/Google Ads, Microsoft Ads, Bing Ads).Management of brand presence and image on social networks:- Assessment of the company's presence on various platforms.- Definition of objectives and KPIs.- Implementation of editorial guidelines and calendars.- Content creation, management of different communities.- Identification of communities on the Web that could influence brand positioning.- Implementation and management of influence strategies.- Regular reporting and adjustment of the acquisition strategy.Website development and updates:- Assessment, UX/UI recommendations.- Coordination between marketing and development teams on improvements to be made to the website platform.- Creation of new pages, bug fixes and design updates.- Creation of editorial and graphic content for brand image diffusion and acquisition.- Monitoring traffic data and updating objectives and editorial/graphic guidelines accordingly.Analytics/Global Reporting:- Definition of global objectives, KPIs and view configuration- Reporting automation- Data monitoring and reporting of at-risk/problematic trends
- NETACWeb Project Manager and Social Media TrainerREAL ESTATEAugust 2016 - April 2018 (1 year and 8 months)Montpellier, France- Digital communication, social media, curation, writing, monitoring, partnerships (via web, Trust flow and Citation flow)- Training and coaching teams on social media, case-by-case follow-up and webinar creation- Development of the social media development strategy- Creation of content, images and videos, graphic elements for the website and social media- Wordpress integration, development, performance monitoring (GtMetrix, PageSpeed score)- Management of OVH/Gandi hosting admin panel (CPanel, WHM)- Database management (via PHPMyAdmin or CPanel), backup-restore, DNS domain, SSH access,- Marketing strategy, SEO, SEA (Google Adwords/Google Ads), Google Analytics tools, GTM (tag integration)- Development, implementation and management of acquisition campaigns via Google Adwords, Bing Adset Facebook Ads- Creation of emailing campaigns, implementation of tracking tags, statistical reporting and analysis
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Education
- Certificate in E-commerceUQAR2015Le certificat en commerce électronique fait partie des diplômes professionnalisants des universités du Québec. En un an, l'élève assiste à des cours sur le webmarketing, la digitalisation des points de vente, les outils et méthodes de communication 2.0. Cette certification est dispensée par des professionnels aguerris travaillant dans la sphère digitale.
- Bachelor's degree in Computer ScienceUniversity of Montpellier2015
Certifications
- Fundamentals of Digital Marketing - RLU CHT 3E2Google2019