About Mohamed
- Creation and management of customGoogle Adscampaigns:Search**, **Display**, **Shopping, **Performance Max**. I implement strategies tailored to your objectives and budget.
- AI Optimization:
- Ultra-precise audience targeting, based on data and user behavior.
- Intelligent and automated bidding, optimized in real time for a controlled cost per click (CPC).
- Dynamic ad personalization, for an optimal user experience and an improved conversion rate.
- Predictive performance analysis, to anticipate market trends and adjust your strategies accordingly.
- Performance analysis and transparent reporting: Follow the evolution of your campaigns live with detailed and personalized reports. I provide you with clear and actionable recommendations to improve your results.
English
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Experience
- Editions ENIGoogle Ads Create your first advertising campaignsDIGITAL AND ITMarch 2025 - Today (1 year and 3 months)Google Ads TrainingOn a daily basis, managing advertising campaigns is essential and Google Ads is an essential tool to achieve your marketing objectives.The objective of this video training is to teach you how to create, manage and optimize an advertising campaign on Google Ads taking into account the specific constraints of your sector of activity.For this, after a general presentation of Google Ads, we will learn to create campaigns, choose the right keywords, write effective ads for all types of campaigns: on the search network, on the Display network, video campaigns, campaigns to promote applications, Shopping campaigns as well as Performance Max campaigns and lead generation campaigns.The last module is dedicated to the analysis of campaign performance in connection with Google Analytics (GA4) and Google Looker Studio.Beyond the functionalities of these tools, many tips will help you optimize the return on investment of your campaigns, improve your visibility, optimize the cost per click and increase your productivity.To follow this course, I consider that you have basic knowledge of digital marketing, even if I will make some reminders at the beginning of certain modules.
- Mohamed ZaraaGoogle Ads ExpertE-COMMERCEJanuary 2021 - Today (5 years and 5 months)Nice, France
Certified Google Ads Consultant and Google Partners: Advanced strategies for measurable growth
Expert in online advertising, I drive your growth through tailor-made Google Ads strategies and rigorous analytical monitoringExtensive mastery of Google Ads levers🔎 Search: I optimize your search campaigns to target relevant keywords, attract qualified prospects and maximize your return on investment.🖥️ Display: I create impactful visual ads and target specific audiences to increase your awareness and drive engagement.🛍️Shopping: I set up Shopping campaigns to effectively promote your products, optimize your feeds and boost your online sales.🎥YouTube: I develop engaging video campaigns to reach a wider audience, strengthen your brand image and generate conversions.📞Applications: I design user acquisition campaigns for mobile applications, targeting relevant audiences and optimizing installation and engagement rates.📈 Performance Max: I harness the potential of Performance Max to serve your ads across the Google network and achieve your performance goals automatically.🤔 In-depth analytical monitoring with GA4 and Looker StudioI configure and integrate Google Analytics 4 (GA4) for precise tracking of your performance. I use Looker Studio to create custom dashboards, giving you a clear visualization of your key data and a measure of the success of your campaigns.Results-oriented and innovation-driven approachI am convinced that the key to success lies in a data-driven approach and constant monitoring of the latest trends. I analyze your performance data to identify areas for improvement and optimize your campaigns continuously. I keep myself informed of Google Ads developments to offer you innovative and effective solutions. - OrangeAdwords ConsultantTECHApril 2016 - December 2020 (4 years and 8 months)Mougins, FranceExperienced Web-Marketing Consultant, my career at Orange Visibilité has allowed me to acquire solid expertise in digital strategy and Google Ads campaign management. I have developed a passion for supporting companies in developing their online presence and achieving their growth objectives.Mastery of online advertising: With my Google Ads certification, I am able to design and manage effective campaigns, optimized for maximum return on investment. From defining objectives to creating ads, through targeting and performance monitoring, I master the entire process to ensure the success of your campaigns.Tailor-made digital strategy: I believe that an effective digital strategy is essential for any company wishing to stand out. I analyze your market, your competitors and your specific needs to develop a personalized action plan, adapted to your objectives and your budget.Natural referencing (SEO): SEO is a powerful lever to improve the visibility of your website on search engines. I implement on-page and off-page optimization techniques to improve your ranking and attract qualified traffic.Constant monitoring and adaptation: The digital world is constantly evolving. I keep myself informed of the latest trends and technologies to offer you innovative and effective solutions.Beyond skills: I am convinced that communication and collaboration are essential to successfully complete a digital project. I am attentive to your needs and expectations, and I keep you informed of the progress of your project at each stage.My goal: Your success. I am passionate about helping companies achieve their growth objectives through digital. I make every effort to provide you with personalized and effective solutions.
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Certifications
- Analytics CertificationGoogle2023