Freelancer profile translated to English.

Description

I design and lead the creative and visual strategy for marketing campaigns and product and service launches. I develop coherent brand universes, ensuring their aesthetic execution across all touchpoints, in constant collaboration with the client.

My role is linked to the strategic and creative thinking of the marketing campaigns that each client wishes to carry out, both in email and social networks, following their communication line. At the same time, I am responsible for the design and layout of email marketing campaigns, seeking clear and effective communication.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational
Portuguese
Basic

Workplace preferences

Can work on-site

Oporto (up to 50km)

The Fusión Studio
Creative and Strategic Direction | Digital Designer
SOCIAL NETWORKS
January 2022 - Today (4 years and 7 months)
• ● Design of identity and visual universe for product launches.
• ● Direct communication with clients for definition, monitoring, and optimization of campaigns.
• ● Execution of multichannel campaigns (email, social networks, web, ads).
• ● Design of graphic pieces for digital environments (landings, banners, etc.).
• ● Design of user experiences and interfaces. UX/UI.
• ● Creation and maintenance of visual guidelines and design systems.
• ● Planning and management of marketing and launch calendars.
• ● Campaign optimization based on performance.
UX/UI Copywriting Email design Visual Identity Graphic Design
IT - Tech Group
UX/UI Design
January 2021 - January 2022 (1 year)
• ● Design and redesign of B2C-oriented landing pages.
• ● Optimization of user interfaces to improve experience and conversion.
• ● Development and strategic thinking of information architecture and mobile wireflow for B2B companies.
• ● Design of user experiences and interfaces following design guidelines and responsive criteria.
UX/UI User Experience Design User Interface Design Figma Webdesign
Freelancer
UX/UI Design
January 2021 - January 2023 (2 years)
• ● Responsive design of websites following design guidelines, oriented to B2C.
• ● Design of landing pages focused on conversion and user experience.
• ● Development of low and high fidelity wireframes for different digital projects.
• ● Creation and maintenance of design systems to ensure consistency and best practices.
User Interface Design User Experience Design UX/UI Webdesign Figma