Constanza Espinoza

I worked at Certus, a design and marketing company, where my experience focused on creating visual solutions for a diverse client portfolio. I was responsible for the design and layout of catalogs, ensuring each piece met the client's visual identity and business objectives. My role also included comprehensive social media management for various client companies. For them, I developed and produced all graphic content, optimizing their digital communication to increase engagement and strengthen each brand's online presence.

I have four years of experience as a professor at the Experimental University of Yaracuy, in the Integral Design program. As a lecturer, I have focused on laying the strategic foundations for first-year students, teaching the key subject of "Color." In this course, I guide students to master the strategic use of color, exploring its psychology and color harmonies, in order to significantly improve the usability and communicative effectiveness of their designs. My commitment to advanced training extended to being a professor for the accredited UX Design unit, aimed at second to fourth-year students. Currently, I continue to support academic innovation by actively participating in the creation and development of new curricular units for the university's distance education platform.

At Grupo Corporativo MARNA, I took on a strategic and multifaceted role as Marketing Coordinator. My management responsibilities included CRM management and organizing our presence at corporate events. In addition to these duties, I was the graphic designer responsible for creating all visual material: flyers, banners, social media content, and the production of POP materials and merchandising. Crucially, my role extended to the digital realm as a Web and UX Designer, where I managed the company's website and actively participated in innovation projects, including the complete UX/UI design of an SPA software, encompassing the development of its mobile application and web interface.