Freelancer profile translated to English.
Back to original languageAbout Constantin
DYNAMIC - MOTIVATED - POSITIVE
Following experience in an SEO/SEA agency ranked 3rd worldwide, I have developed a global vision of Google Ads & Bing Ads strategies through numerous clients.
Having worked on major accounts (Leroy Merlin, Carglass, Petit Bateau, ...) and dynamic accounts (Habitat&Jardin, ...), I have acquired a real knowledge of best practices and investments in the market. In addition, I have developed a real relationship with Google and Bing, in order to know the new features and best practices.
In a few words:
- Management of +15 million euros with an average +650% ROI Shopping
- Public speaking: +15 conferences animated around SEA/SEO (notably at Google)
- Experience in a digital Project Manager agency: increased knowledge of the technical environment of a site
- BONUS: Various complementary expertise: Data Studio, Google Cloud, Big Query, Flux Management
English
Native or bilingual
French
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 20km), Nantes (up to 20km)
Experience
- Agence Dn'DDigital Project ManagerDIGITAL AND ITDecember 2020 - Today (5 years and 6 months)Paris, France- Framing and monitoring of projects- Planning, coordination, assignment to production teams- Respect for the quality of deliverables, budget and deadlines- Configuration of implemented solutions and end-to-end testing- Management of design workshops in conjunction with client teams and the agency's technical referents- Organization and monitoring of steering committees- Advice and proposals on best practices for setting up E-Commerce solutions- Participation in pre-sales phases in collaboration with the pre-sales division- Management of support and changes to be made to customer platforms (TMA/TME)
- Havas Media GroupSenior SEA ConsultantCONSULTING AND AUDITSDecember 2018 - November 2020 (2 years)Puteaux, FranceWithin Ecselis, Pure Player Performance of Havas Media Group:- Consulting and development of performance strategies (Leroy Merlin)- Participation in the development and design of media plans (SEA, SEO, Display, Affiliation, Native Ads…)- Weekly management at the client's premises in order to better understand their business challenges- Media/competition monitoring and design of study files and recommendations- Management of the client interface in its daily requests- Formalization of briefs for experts- Optimization of the action plan (calendar – budget allocation)- Updating / control of financial reporting- Management of a multi-lever team (5 people)
- Pricing AssistantProduct Owner / Traffic ManagerCONSULTING AND AUDITSNovember 2017 - December 2018 (1 year and 1 month)Paris, France#PRODUCT MANAGER - Product Development with an R&D teamE-Commerce Solution: Adwords bidding strategy thanks to Machine LearningNew features: Automatic Creation and Management of Search Campaigns from the product feed or Sitemap, Integration of competitive data into the bidding management of Shopping campaigns, Feed Diagnostics for optimization detection#TRAFFIC MANAGERManagement of +40 Adwords accounts with more than €400K/month budgetOverall trend: +36% Revenue with +10% ROICustomer Satisfaction: Comparison of H1 to H2: +1.5 points on the NPS (Net Promoter Score)Upsell: +30% budget, 7 new countries, 10 new campaigns (Search or Display)
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Education
- Master MAHTIAE La Rochelle2017Master centré sur les matières suivantes : Community Management, E-Marketing, Etude de Marché, Business Game, Décision Financière, Géopolitique & Stratégie d'entreprise.
- Agile Project ManagementOpenClassRoom2020Constituer une équipe agile : Amèner des membres à coopérer, étape par étape, grâce au modèle de Tuckman. Prendre en compte le besoin des utilisateurs: Réaliser des entretiens, des personas et un storyboard pour le projet d'un client. Organiser la gestion empirique du projet: Apprendre à utiliser un product backlog, un kanban et un burndown chart afin de créer un environnement de travail efficace.
Certifications
- Google Adwords - Certified SpecialistGoogle2021
- Google Analytics - Certified SpecialistGoogle2020