Freelancer profile translated to English.

Description

Consultant & Interim Manager with focus:

Food • FMCG • B2B Software

As an interim manager and growth specialist, I combine Marketing, Sales, and Business Development into a powerful, scalable system. I identify the real causes behind stagnation, build clear structures, increase speed, and deliver sustainable results.

My focus is on growth, commercialization, positioning, and revenue operations – from start-ups to scale-ups and medium-sized businesses.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

CODI.Growth Consulting
CONSULTING MANDATE
CONSULTING AND AUDITS
October 2024 - Today (1 year and 8 months)
SaaS / B2B Software | orgavision Interim Growth & Sales Operations
Focus: Optimization of existing sales structures and cost reduction.
Results: Reduction of Sales Cycle Duration by 20%. Reduction of Sales Costs (CAC) by 30% through process optimization.
Tech / App | Greta & Starks Business Consulting
Focus: Scaling revenue and improving profitability.
Results: Revenue increase of 200%, increase in operating profit by 100%.
HR Tech / AI | Talentbuster (Rohrbeck & Rohrbeck) Consulting Go-to-Market
Focus: Market launch of an AI recruiting software.
Results: Development of the complete GTM strategy (target groups, pricing, channels), acquisition of the first corporate test customers.
Spooning Cookie Dough GmbH
FOUNDER & CEO
AGRICULTURE
April 2018 - October 2024 (6 years and 6 months)
Berlin, Germany
Built brand from scratch, scaled nationally and sold successfully (exit to RUF Lebensmittelwerk KG)
Developed positioning, branding, and story so that Spooning generated massive media and retail pull in the shortest possible time
Developed and successfully implemented the complete Go-to-Market strategy: D2C, Retail, B2B
Defined, optimized, and made product portfolios market-ready – including pricing, packaging & category placement
Built and led a cross-functional team (Marketing, Sales, Production, Operations)
Built sales in retail & foodservice, including key account management and negotiation
Established scalable processes in supply chain, logistics, and quality assurance (IFS)
Overall entrepreneurial responsibility (P&L, cash flow, budget, forecasting, stakeholder management).
Management Business Development Leadership Marketing Company Building
Adam Opel AG/ General Motors
HEAD OF BUSINESS DEVELOPMENT
AUTOMOBILE
June 2016 - April 2018 (1 year and 10 months)
Berlin, Germany
Development of Go-to-Market strategies, business cases, and monetization models
Responsibility for partnerships, contract negotiations, and stakeholder management
Management of international project teams and coordination of external partners and service providers
Analysis of KPIs, performance tracking, and derivation of strategic optimization measures
Driver for innovations in the area of new mobility and sharing concepts within the group
Business Development Go-to-Market (GTM) Strategy Innovation Management Leadership Sales