Freelancer profile translated to English.
Back to original languageAbout Constance
I don't just "do content".
I build brands that make people want to engage.
After a background in marketing and several years in the travel industry, I now work as a Brand & Content Strategist, helping companies and entrepreneurs structure their image, clarify their message, and create content that converts.
Based between France and Mauritius, I bring a strategic and creative approach, inspired by lifestyle, travel, and expatriation.
Today, I know exactly what triggers a client to take action:
that moment when they're not just looking at a brand... but are already envisioning the experience.
This is the shift I build into your communication.
🎯 Specifically, I help you to:
- clarify your positioning and brand identity
- build a content strategy aligned with your business objectives
- create a desirable visual and editorial universe
- transform your audience into customers
I mainly work with lifestyle and tourism brands, hospitality, and entrepreneurs who want to sell more than a product: an experience.
👉 My approach: less content, more impact.
👉 My goal: to make your client want to book before even comparing.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Morisyen
Conversational
Croatian
Basic
Remote only
Primarily works remotely
Experience
- Planet RideBrand, Content & Travel Experience ConsultantTRAVEL AND TOURISMOctober 2024 - May 2026 (1 year and 7 months)Mahébourg, MauritiusFreelance intervention in a context of strategic business transformation, with a key role in structuring and developing the Tour Operator division.Participated in the transition from a marketplace model to a structured offering of internally operated trips, particularly for the USA destination, which became a fully-fledged department.Contributed to the creation and structuring of this new division:implementation of internal processesstrategic thinking on offers and their claritycollaboration with sales and marketing teamsdevelopment of differentiating communicationInvolved in the overall brand redesign, with the objective of repositioning the company as a specialist in motorcycle travel, strengthening consistency between product, image, and messaging.Proactive in proposing new offer formats, experiences, and content to better meet customer expectations and increase desirability.👉 This mission allowed me to intervene at a key moment of structuring and repositioning, with an approach combining strategic vision, product understanding, and business impact.
- L'agentziaContent & Brand Consultant – Real EstateCONSULTING AND AUDITSSeptember 2024 - December 2024 (3 months)Biarritz, FranceSupported a real estate agency in creating content to strengthen its brand image and showcase its properties and team.Conceived and produced video formats highlighting:employees and their personalitiesthe agency's vision and objectivesproperties for sale, with a more immersive and embodied approachObjective: humanize the brand, create closeness, and allow prospects to envision themselves more easily, beyond a simple real estate listing.Worked on content designed to capture attention, evoke emotion, and build trust—key elements in a purchase decision process.👉 Result: more modern, engaging communication aligned with current market expectations.
- Planet RidePartnership ManagerTRAVEL AND TOURISMJuly 2023 - October 2024 (1 year and 3 months)Bordeaux, FranceDeveloped and managed strategic partnerships in the travel industry, focusing on creating high-perceived value offers.Led content strategy and contributed to structuring brand image, aiming to enhance the desirability of the experiences offered.Created marketing content (sales pages, itinerary storytelling, guides) designed to immerse the client in the experience and facilitate decision-making.Optimized communication materials to improve offer clarity and sales performance.👉 Result: more immersive and conversion-oriented communication, contributing to strengthening brand appeal and customer engagement.
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Education
- Msc2 Tourism Marketing & Hospitality Management, TourismINSEEC MSc & MBA2033Msc2 Tourism marketing & Hospitality management, Tourisme
- Destination Marketing, Hotel Information systemFaculty of Economics, Business and Tourism - University of Split2021Destination Marketing, Hotel Information system
Certifications
- Project ManagementAdelaide University