Freelancer profile translated to English.

Description

Organizational transformation consultant, I work on cross-functional projects to align business strategy, customer needs, and operational realities, in order to strengthen the coherence of transformations and support performance.

With over 10 years of experience in marketing, I rely on a strong customer-centric culture that I leverage as a driver for transformation. This allows me to help organizations make informed decisions, streamline internal communication, and use customer needs as a common reference point.

I approach every transformation with a strong conviction: it cannot succeed without a deep understanding of the ground reality. My interventions are rooted in observing user practices, listening to teams, and analyzing real customer interactions. I favor gradual and operational approaches to embed change in the long term and foster stakeholder buy-in.

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Clamart (up to 10km)

La Poste Groupe - Branche Grand Public et Numérique
Organizational Transformation & Transverse Management Consultant
PUBLIC SECTOR
February 2024 - Today (2 years and 4 months)
Issy-les-Moulineaux, France
Accompanying a transformation program aimed at optimizing the performance of the digital signage network to achieve coherence, operational efficiency, and investment control.

• Conducted an organizational diagnosis to identify performance and optimization levers.
• Mapped processes and clarified roles to streamline interactions between stakeholders.
• Contributed to structuring the project's strategic positioning and prepared presentation materials for investment committee approval.
• Established transverse governance to foster collective management and co-responsibility.
• Defined performance indicators to enhance anticipation and supervision capabilities.
• Facilitated co-creation workshops to evolve processes and align practices, balancing the interests of different stakeholders.
• Supported teams in evolving their operating methods.
• Contributed to two strategic calls for tender: defining needs, drafting specifications, and participating in the selection process.
Organizational Transformation Process Optimization Change Management Performance Improvement Project Management
La Poste Groupe - Branche Grand Public et Numérique
Consultant in Transverse Communication Project Management
PUBLIC SECTOR
July 2023 - December 2023 (6 months)
Issy-les-Moulineaux, France
Supporting business-critical communication initiatives to enhance the visibility of offers for the Professional market and the La Poste Pro brand:

• Managed over 15 projects simultaneously, requiring prioritization and coordination of internal and external stakeholders.
• Contributed to the management of the 360° communication plan, from strategic framing to operational deployment.
• Coordinated creative and media agencies to ensure consistency of initiatives and adherence to objectives.
• Structured and monitored online and offline campaigns, including digital acquisition channels (SEA, programmatic).
• Analyzed performance and produced reports to guide decisions and optimize actions.
Media Branding Project Management Communication Strategy Advertising Campaign
UBY
Marketing and Branding Consultant
INTERNET OF THINGS (IOT)
August 2022 - May 2023 (9 months)
Sèvres, France
Supporting the marketing director in a company merger context, with the objective of structuring and developing the brand and notoriety across different market segments.

• Advised on the launch of the branding strategy to establish a common identity.
• Contributed to the definition and implementation of the digital and inbound strategy to support positioning and lead generation.
• Designed and deployed an internal workflow to improve the collection, sharing, and utilization of customer knowledge.
• Assisted the marketing director in deploying communication initiatives.
Content Strategy Customer Marketing Inbound Marketing Strategic Marketing Customer Knowledge