Freelancer profile translated to English.

Description

I design, manage, and optimize high-value digital advertising campaigns with a ROI-oriented approach.

Annual management of 6-figure budgets and oversight of diverse client portfolios: e-commerce, ethical finance, B2B, healthcare...

✅ Key Skills:

• Multichannel Media Strategy

• Google Ads and Social Ads Campaign Creation and Optimization

• Data Analysis & KPI Monitoring

• A/B Testing & Continuous Optimization

• Qualified Traffic Acquisition, Lead Generation, ROI-driven Management

• Use of Looker Studio and GA4 Dashboards for Results Analysis

• Tracking via Google Tag Manager

• Monitoring of Marketing Trends & Emerging Platforms

📊 My missions cover the entire cycle: from audit and market analysis, to strategy definition, through operational implementation and reporting.

Always attentive to digital evolutions, I make it a point of honor to create high-performing strategies, adapted to business objectives and the specificities of each client.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 10km)

Axess Adcom
Media Project Manager
PRESS AND MEDIA
December 2021 - December 2025 (4 years)
Lyon, France
Within the media agency Axess Adcom (Google Partner Premier), I managed the media strategy and digital performance for major clients, handling annual budgets between €200K and €1M, across channels such as Google Ads (Search, YouTube, Perf Max, Demand Gen), Meta, Pinterest, TikTok, LinkedIn, Snapchat, etc.

I designed and optimized multichannel acquisition campaigns, combining SEO & SEA to maximize visibility and ROI, while coordinating technical, creative, and analytical aspects (tracking, A/B testing, budget optimization).

• +20% revenue for a high-end kitchenware brand through an integrated SEO/SEA strategy, respecting a client-defined ROI of 800%.
• €23M in equity raised for an ethical bank through qualified lead acquisition at an average cost of €50, via performance-oriented activations and advice on optimized conversion path redesign.
• Managed Google Ads campaigns in the US and 10 European countries for a racket sports seller, achieving 600% ROAS in Europe and 800% in the US.
SEA Google Ads Communication Strategy Digital Communication Webmarketing Strategy Google Tag Manager
Groupe Ebra - Régie publicitaire
📈Traffic Manager
PRESS AND MEDIA
September 2019 - December 2021 (2 years and 3 months)
Lyon, France
After a rewarding experience at La Régie du Progrès, I evolved within the EBRA group, the leading regional daily press group in France, encompassing 9 major regional newspapers such as Le Dauphiné Libéré, Le Progrès, Le Bien Public, Le Républicain Lorrain, and many others:

• Operational management of over 2000 digital advertising campaigns per month via efficient internal tools, ensuring their launch, optimization, and rigorous monitoring.
• Precise reporting and detailed KPI analysis, with smooth, real-time restitution to local and national media agencies for responsive campaign management.
• Management of multi-format campaigns: classic display, native advertising, video, through Google Ad Manager (main ad server).
• Management of Social Ads campaigns on Facebook, Instagram, LinkedIn, Pinterest, with continuous optimization to maximize engagement and conversion.
• Implementation and monitoring of Waze campaigns, integrating innovative geo-localized advertising to reach targeted mobile audiences
Traffic Management Meta Ads LinkedIn Ads Pinterest Ads Looker Studio