Freelancer profile translated to English.
Back to original languageAbout Constance
Expert in web marketing, I am available to support you in your Shopify web redesign projects.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Le Monde SauvageE-commerce ManagerE-COMMERCEJanuary 2021 - Today (5 years and 5 months)Paris, FranceESHOP (Shopify)• Complete website redesign• Definition and implementation of the site strategy• Site monitoring and optimization• Management of collection launches• Analysis of site performance through the implementation of reporting and KPI trackingSEO - SEA• Monitoring of the web agency• Implementation of SEO recommendations• Implementation of Ads campaigns with the agency in line with the marketing plan• Monitoring of monthly reportsCRM (Klavyio)• Analysis and optimization of marketing automation performance• Implementation of new marketing automation scenarios• Improvement and segmentation of the databaseBtoB (Le New Black)• Redesign and optimization of the BtoB site• Site animation according to the marketing plan• Management of collection launches
- Micro Mobility FranceWebmarketing Project ManagerE-COMMERCEMay 2017 - December 2019 (2 years and 8 months)Lyon• MarketingDaily management of website merchandisingWriting, optimization, and population of product sheetsSEO optimization, Implementation and population of the blogImplementation and management of promotional offersMonitoring and implementation of new site features.Monitoring of the website redesign project then development of new features.• CommunicationCreation of visuals for magazines, brochures, flyers, and print product sheetsAssistance in the development of a new print catalogDaily social media management, publications on Facebook and Instagram
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Education
- Master Marketing and Digital BusinessESDES2019Mémoire de recherche : Comment une entreprise haut de gamme peut-elle optimiser la fidélité et la satisfaction client via le marketing relationnel ? Cours suivis pendant le cycle master : Suite Adobe, Management de la marque, Management commercial, Big data, Codage, Emailing marketing, English, International Marketing & Ethics, Product management & innovation, Mobile marketing, Negociation, Publicité et digital, Référencement web, Shopper marketing, Web editorial, Cost accounting, Crisis communication, Cross canal / Ux Design, Digital marketing, Disruption transformation, RP évènementiel, Strategy et innovation, Droit de l'internet, Innovation & communication, Outils de communication vidéo, Strotytelling & Brand content Exemple de cours suivis pendant le cycle licence : Comptabilité, DPE, Psychologie sociale, Vente, Contrôle de gestion, RH, RSE, Politique économique et sociale, Anglais, Excel, Droit pénal et fiscal, Finance d'entreprise, Marketing, Economie.
Certifications
- Perform a web quality auditOpenclassroom2020
- Launch an advertising campaign with Google AdWordsOpenclassroom2020