Constance De Lavigne

Events

- Strategic 360 planning and communication schedule development

- Event budget management

- Organization of pop-up stores in France, Paris, and provinces (7 pop-ups organized): project management, concept development (storytelling, scenography, customer experience), sales team recruitment and management, marketing operations implementation to boost revenue and brand awareness

- Organization of brand events, CRM, and PR (10 events organized)

- KPI analysis, reporting, and recommendations

- Management of two people, one permanent contract and one apprentice

Partnerships

- Management of the brand's strategic collaborations (La Redoute, Léopoldine Chateau, Apaches Collection): contract negotiation, coordination between different teams and with partners, creation of communication kits, analysis, and recommendations

- Implementation of digital partnerships: contests, sampling in e-shop orders

Packaging

- Packaging budget management

- Implementation of a packaging redesign: research for a new design identity with the graphic design team, sourcing of new suppliers, eco-responsible materials, stock forecasting

- Management of all brand packaging: product packaging, e-shop, and retail

- KPI monitoring and analysis

Project Management

- 360 management of the opening of "l'Adresse Hauteville", the first Parisian store: support and alignment of internal teams and external stakeholders, formalization of briefs, monitoring of asset production and tasks necessary for project progress, definition and management of the retro-planning and budget, organization of project review meetings and detailed reports

- Development of the Honorine perfume: product brief, management of exchanges with the manufacturer, budget and margin management, launch communication plan management

- Management of the Christmas 2018 project (400 m2 pop-up store): venue search, concept & partner identification, global budget, P&L & retro-planning development (communication, merchandising, retail & events), creative & communication brief, profitability analysis & post-event invoicing

- Organization of two events per month for pop-up openings in France and abroad: theme & inspiration research, caterer & entertainment search, client & influencer list creation, post-event analysis & invoicing

- Organization of events for collection launches: global budget management, brainstorming with the creative & marketing team, search for entertainment aligned with the collection's universe, gifting development, client & influencer list creation