Freelancer profile translated to English.

Description

Journalist by training, I have been working for over 10 years in the fields of brand content, communication, and visual content creation for cultural, lifestyle, and premium brands.

My background combines writing, editorial strategy, image, and innovation.

I worked for nearly 10 years for the Anglo-American brand Meri Meri, where I developed marketing content, communication campaigns, and brand universes for an international market.

Today, I work for CARTESDART, a company specializing in cultural products distributed in museums, concept stores, and bookstores. There, I develop brand content, websites, communication strategies, and editorial materials.

In parallel, I co-founded the audiovisual production company WeArePickles, specializing in live musical sessions, artistic content, and cultural video formats. My experience in television, photography, and directing allows me to have a very visual and narrative approach to copywriting.

Since the early days of generative artificial intelligence, I have specialized in AI tools applied to content, marketing, and creation. I use the main market tools daily to produce texts, concepts, campaigns, editorial strategies, and creative content with speed and precision.

Today, I support brands, artists, and companies that wish to develop stronger, more embodied, and more creative communication.

My expertise:

• Copywriting & storytelling

• Brand content

• Editorial strategy

• Brand communication

• AI Content & advanced prompting

• Creative direction

• Photo / video production

• Culture, art, music & lifestyle universes

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

WEAREPICKLES
CEO
CULTURE
February 2025 - Today (1 year and 6 months)
Paris, France
As creator and co-founder of the audiovisual production company WeArePickles, I develop and produce original formats around music and live performance.

We produce live sessions, concert recordings, and editorial content for nationally and internationally renowned artists, with both an artistic and narrative approach.

My role covers the entire production chain:

Conception and creative direction of formats
Direction and filming of live sessions and musical content
Artistic direction of projects in collaboration with artists and production teams
Photo shooting during sessions as the artists' photographer
Participation in the direction and editing of certain productions

The goal of WeArePickles is to offer immersive and unique musical content, halfway between documentary and live performance.

This activity allows me to combine my skills as a journalist, director, photographer, and content creator in demanding, collaborative, and image-oriented projects.
Photography Camera Operator/Cameraman Video editing multicamera recording Video production
Cartesdart
Key Account Marketing Director, Brand Content
E-COMMERCE
January 2016 - Today (10 years and 7 months)
Paris, France
I manage the marketing and commercial strategy of a brand by combining creative, digital, and business skills.

I am involved in the entire value chain: conception and sending of email campaigns via Mailchimp, creation and direction of website visual identity, and implementation of AI-assisted prospecting strategies to generate qualified leads and optimize acquisition.

I also carry out product photoshoots, as well as all photo retouching and post-production to ensure strong aesthetic coherence adapted to communication media.

In parallel, I develop the brand's storytelling by building its editorial universe, its positioning, and its overall narrative.

Finally, I oversee the marketing and commercial direction of product catalogs, from conception to distribution, ensuring coherence between branding, commercial performance, and customer experience.
Sales strategy E-mailing Communication strategy Artificial intelligence Content marketing
Meri Meri
Commercial Distribution France
E-COMMERCE
January 2016 - January 2026 (10 years)
Paris, France
Distribution, Marketing, and Communication of the brand in the French territory. Commercial Development with major accounts, Galeries Lafayette, Bon Marché, Printemps, Museums (RMN, CMN...)
Photography Web writing Content marketing Communication strategy Sales strategy