Côme Balguerie

For this project, the request was to create an illustrated graphic universe for the GSMC mutual insurance company's website.

I first created several graphic proposals in different styles.

We jointly selected the style most consistent with their universe and developed it across the entire site.

I created about fifty illustrations, ranging from icons to homepage visuals.

For this assignment, I developed an artistic direction for the summer communication of Igni Mag, then applied this direction to a set of fun and quirky posts written by Ignition Program.

These articles were later posted on their various social networks throughout the summer.

Revel’Home commissioned me to enrich the presentation of their team on their website by creating two new collaborator portraits. The goal was to bring visual consistency to their 'team' page, which was already partly illustrated, and to strengthen the company's graphic identity through these visuals.

Initial work had been entrusted to another illustrator, who had established the stylistic basis for the series of portraits. My role was therefore to adopt this existing graphic language to produce illustrations that were perfectly aligned with those already published. This exercise required both rigor and sensitivity: it was not just about copying a style, but understanding its codes — the color palette, the treatment of shadows, the proportions, and the balance of lines — to be able to adapt it to new faces.

Before starting, I studied the previous work in detail to identify the key elements that made it unique. Then, I worked on preliminary sketches, approved by Revel’Home, to ensure I remained faithful to the expected outcome while respecting the distinctive features of the two collaborators to be represented. Once the foundations were approved, I finalized the digital portraits, ensuring a consistent rendering, both in form and spirit.

This project allowed me to showcase my ability to integrate a pre-existing visual universe and ensure graphic continuity, while delivering precise and professional execution. For Revel’Home, the final result was a coherent and harmonious series of portraits that reinforced the company's image and the connection it aims to establish with its clients and partners through its digital communication.