Freelancer profile translated to English.

Description

Brand Content Manager with 5 years of experience

Ex Frichti, My Little Paris, FoodChéri (Sodexo)

->I help brands build strong and impactful identities, transforming their notoriety into a lever for generating customer acquisition.

My areas of intervention:

🧠Branding & Brand Strategy

Creation or rebranding of brand identity & deployment
Creation of awareness campaigns
Definition of personas and business objectives
Development of partnership strategies and B2B visibility exchanges
Definition of brand guidelines and tone of voice

🚀Social Media & Influence

Social Media and Brand Content Strategy
Campaign design and implementation
Influencer Marketing: profile selection and activation
Performance audit, benchmark, and reporting
Supervision of operational teams (Community Manager etc.)

✍️Content Creation & Writing

Creative idea generation / editorial line
Writing (Social Media, brand content, SEO, articles, newsletters)
Supervision of content production and photoshoots

🤝Leadership & Management

Consulting to structure and recruit your Brand team
Recommendation of profiles with a business & creative mindset

💼 Professional Experience

Morning – Brand Project Manager (10 months/freelance):

- Launch of a coffee shop: concept, F&B offering, branding

- Deployment of a loyalty program for 15K coworkers

Aroma-Zone – Communication Manager (6 months/freelance) : Creation of the influence and social ads strategy for the Italian launch

FoodChéri & Seazon – Head of Brands & Offer (1.5 years) : Rebranding of the brand platform to enhance notoriety

Frichti – Head of Communication (1.5 years) :

- Global communication management

- Media amplification for chefs and restaurants (Yannick Alléno, Nina Métayer...)

My Little Paris – Brand Content Manager (2.5 years) : Creation of an aspirational brand uniting an engaged community,

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Meet My Mama
Brand & Offer Manager
RESTAURANTS AND FOOD SERVICE
December 2025 - January 2026 (1 month)
Paris, France
Objective: Develop a new in-house catering offer to capture new market share, strengthen brand competitiveness, and generate growth opportunities in the B2B events segment.

- Strategic design of the event catering offer: ideation and structuring of the offer from A to Z (market opportunity analysis, positioning, value proposition, target audience, usage, naming, and pricing logic), with a business-oriented and differentiation approach.

- Rebranding of sales materials: redesign of business cards and flyers to align sales materials with the new offer and enhance commercial impact and brand consistency.
Offer Marketing Branding & Identity Digital Marketing Consultant
Staycation
On Malt
Staycation – Editorial Production & Content Integration
HOSPITALITY
November 2025 - November 2025
Paris, France
Objective: Enhance Staycation's brand universe by professionalizing editorial production and optimizing content integration across all platforms.

- Writing, optimization, and integration of content (hotel pages, experiences)
- Harmonization of tone and guidelines to ensure brand consistency.
Content Marketing Content Creation & Writing Brand Content
Morning
Morning – Brand & Retail Project Manager
REAL ESTATE
January 2025 - December 2025 (11 months)
Paris, France
Objective: Increase Hospitality EBITDA and reduce costs as part of Morning's restructuring and cost optimization strategy.
Direct report to the founder and CEO.

1. Creation and deployment of the internal Morning coffee shop – 360° Project

- Design and launch of the coffee shop: business plan, P&L, concept, and roadmap
- Development of the food & coffee offering: menu, sourcing, pricing, and customer experience
- Recruitment and training of the operational team (2 baristas)
- Supplier negotiation & operational cost optimization
- Branding, art direction, and signage for the point of sale

2. Design and deployment of a multi-site loyalty program (30 locations)

- Creation of the business plan and P&L modeling (rechargeable card vs. subsidy)
- Implementation of a loyalty program for 15,000 coworkers
- Selection and deployment of appropriate technical tools
- Coordination with product and tech teams for integration and monitoring
Branding & Identity Brand Content Offer Marketing Branding Loyalty