Colin Kottek

Strategic consulting in personnel marketing: Support in developing effective measures for attracting qualified professionals – from employer branding to selecting the right channels.

Placement of targeted job advertisements via Google Ads & Meta Ads: Creation and optimization of recruiting campaigns on Google (Search Network, Display, YouTube) as well as on Facebook, Instagram, and potentially LinkedIn – always with a specific target audience.

Implementation of Tracking & Analytics with GA4: Technical setup and configuration of Google Analytics 4 for measuring campaign performance, application starts, and conversion goals.

Transparent success evaluation in Looker Studio: Building interactive dashboards for easy evaluation of all KPIs – clear, live, and always accessible.

Over 60 Google Ads and Microsoft Ads accounts worldwide with an eight-figure annual budget. Through a targeted cross-channel marketing strategy, ROAS was significantly increased and lead quality was measurably improved.

Data-Driven Marketing - with a focus on Google Ads campaign management and cross-channel strategies for lead generation. I worked with the Google Marketing Platform, especially Campaign Manager and DV360, to implement and analyze high-performing campaigns. Additionally, I implemented projects with the Salesforce Marketing Cloud for marketing automation and the Adobe Creative Cloud for creating converting creatives. The goal was always a measurable improvement of the customer journey through data-driven, target group-specific Google Ads strategies.