Coline Pourtier

👩🏻‍💻 360° Marketing and Communication Project Manager (off/on-line)

✅ PROFILE:

With 7 years of experience in marcom project management, I have solid expertise demonstrated through complex assignments for international clients and employers in demanding environments and cutting-edge industries. I am committed to providing my clients with viable solutions by creating relevant campaigns that raise awareness, generate interest, and strengthen brand image.

✅ MISSION:

I support you, formulate strategic recommendations, and manage Communication, Lead Generation, Content Marketing, Branding, and Press and Media Relations projects.

✅ EXPERTISE:

> Communication Strategy: define strategic directions and establish a communication plan adapted to objectives; design and coordinate national and international communication campaigns; develop and manage annual budgets.

> Branding / Brand Identity: develop the brand and its notoriety through brand positioning studies and visual identity development; create written, visual, and audiovisual communication materials; ensure the consistency of the company's image across all communication and media variations; enhance employer branding, its professions, and its employees.

> Marketing: translate business challenges into media activation strategies across different acquisition channels; operate and monitor off-line and on-line advertising campaigns; analyze acquisition campaign performance and propose optimization recommendations to improve return on investment.

> Press / Media Relations: propose an editorial calendar (thought leadership, product launches, events, interviews, profiles); maintain a network of journalists/editors; monitor the progress of media/press campaigns, ensuring optimal exposure.