Coline L.

As an internal and external communications manager at Groupe Saint Michel de Reims, my role was to increase the group's visibility and strengthen its attractiveness to clients and partners. I developed and implemented communication strategies to promote the group, enhance its image, and attract new clients.

In internal communication, I worked on employee loyalty by fostering their engagement and commitment to company projects. This involved implementing communication tools and actions that promoted transparency, involvement, and exchange within the teams.

Externally, I managed the company's promotion through various channels (social media, website, events, press relations, marketing campaigns) to improve brand awareness and develop a strong network.

Through these actions, I contributed to strengthening the group's image, creating a sense of belonging among employees, and attracting new clients and partners.

cohesion and harmony within the park by optimizing communication tools and structuring internal signage.

I led a complete redesign project for internal signage, ensuring a fluid and intuitive experience for visitors and staff. My goal was to improve information readability, facilitate navigation, and strengthen the park's visual identity.

In parallel, I implemented internal communication actions aimed at improving information flow between teams, fostering commitment to the park's values, and creating a more harmonious work environment.

Through these initiatives, I contributed to streamlining exchanges, standardizing the park's image, and strengthening employees' sense of belonging.

As the communications and visual identity manager for the company Pro'preté, I designed and deployed the entire brand image, creating a strong and coherent identity from scratch.

I conceptualized and produced the logo, the graphic charter, and all the visual materials necessary for the company's development: flyers, business cards, and social media posts. Each element was designed to reflect Pro'preté's values and expertise, while ensuring impactful and professional communication.

In parallel, I implemented a digital communication strategy, developing attractive content for social media to increase the company's visibility and attract new clients.

Through these actions, I contributed to strengthening the brand image, structuring the company's communication, and laying a solid foundation for its commercial development.