Freelancer profile translated to English.
Back to original languageAbout Coline
After 6 years of experience in retail (Galeries Lafayette) and in B2B startup (Connecting Food), I decided to put my marketing and communication skills to the service of developing the circular economy and reuse in all its forms. Passionate about second-hand and upcycling, I have built real expertise in this market in 2022 through the creation of the Encore collective.
Today, I am committed to helping market players develop.
My leitmotif: bring emotional value, and offer experiences rather than consumption.
My main skills:
STRATEGIC & OPERATIONAL MARKETING
- Definition of a marketing strategy in line with company objectives
- Management of 360° operational projects (social media, print, in-store,
- Organization of events (strategy, logistics, animation & media)
- Creation of partnerships (strategic or media) and co-branding projects
- Growth Hacking & growth marketing
- Inbound Marketing - Strategy and content management
- Lead Generation & lead nurturing along the acquisition funnel
- CRM - Customer relations & emailing
B2B & B2C COMMUNICATION
- Branding - animation of a brand platform
- Creation & animation of communities, influence campaigns
- Animation of professional & personal networks of leaders
- Press relations: Targeting & creation of ready-to-use media kits
Do you have a sustainable project you want to make more desirable? Let's discuss it!
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- ADEME (via beta gouv)Deployment ManagerENVIRONMENTALJanuary 2024 - Today (2 years and 6 months)Paris, FranceAs part of a multidisciplinary team of 7 freelancers within the State startup Longue Vie Aux Objets, I am responsible for developing the use of our products.
- muto eventPart-time CMOENVIRONMENTALApril 2023 - April 2024 (1 year and 1 month)Responsible for creating and managing the marketing, communication & public relations strategy for muto, a young circular economy company operating in material reuse.The mission occupied me 3 days a week for a year, ending once a permanent team was recruited.
- ENCORE ProjectFounder and Collective MemberApril 2022 - Today (4 years and 4 months)Bd Périphérique, Paris, FranceEncore is a collective of independents with varied talents (marketing, design, product, audiovisual creation…) serving the second-hand, refurbished, or upcycling sectors. My responsibilities within the collective include:- Marketing & Communication Strategy- Business Development & Partnerships- Host of the Mémorable podcast- Public Representation and Speaking- Content Creation- Social Media Management (Linked in, Instagram, Youtube)
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Education
- Grande Ecole, Marketing, Project Management, Management, Human Resources, Sales, Finance, ManagementAudencia Business School2016Grande Ecole, Marketing, Gestion de projet, Management, Ressources humaines, Vente, Finance, Gestion
- Master 2 (M2), Management and Social ResponsibilityUniversity of Economics, Prague2017Master 2 (M2), Management and social responsibility