Freelancer profile translated to English.

Description

Brand strategy, storytelling & creative project management

With over 5 years of experience in the luxury and premium sectors, both client-side and agency-side, I now support branding/design agencies and their creative teams in their positioning, messaging, and brand image challenges. This dual background—brand/agency—allows me to bridge the gap between strategic vision, creative demands, and operational realities.

My approach is both strategic and emotional: I enjoy designing coherent concepts that align with brands' identities and ambitions, working closely with creative and operational profiles. Working at the intersection of different worlds, highlighting expertise, and structuring a clear methodology—including budget—are essential drivers of my global vision.

🎯 What I do concretely

I get involved from the project's conception to establish a **clear and structuring framework**:

Clarification of brand positioning/challenges/objectives + client brief analysis
Construction of expression territories and strategic concepts (editorial and creative)
Structuring pitches and storytelling
Strategic project scoping (objectives, budget, timeline)
Client-agency coordination, with a focus on image and performance

My role:to bring vision, the right words, and a method to align creative logic with business and client needs.

🤝Who I work with

Branding, design, and communication agencies
Creative studios
Brands or internal teams seeking an external strategic perspective

💼Sectors

Luxury · Fashion · Beauty · Lifestyle · Design · Hospitality

If these topics resonate with you, let's connect!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

KNR Agency
Strategic Lead | Account Manager
DIGITAL AND IT
June 2025 - October 2025 (4 months)
Paris, France
Strategic and operational support for an international luxury brand (lifestyle) in redesigning its website. Mission carried out in close collaboration with UX/UI teams, creative teams, and the end client.

Role & Missions

*Strategic and operational management:immersion, brand framing, definition of the digital experience

*Co-facilitation of client workshops(brand strategy, UX, content, storytelling)

*Analysis of existing positioning and digital ecosystem

*Definition of digital brand fundamentals:codes, tone, storytelling, editorial principles

*Recommendationson site structure, content, and formats

*Account Managerfor the duration of the project: management, coordination, and client-agency follow-up

Value delivered
Ensuring consistency between brand image strategy, creation, and execution while facilitating the client-agency relationship.
Brand Strategy Account Management User Experience Branding Digital Communication
KNR Agency
Creative Strategist
DIGITAL AND IT
July 2025 - July 2025
Paris, France
Strategic support for a premium ready-to-wear brand to design a digital campaign for a new range launch, in line with the overall marketing campaign and brand universe.

Role & Missions

*Immersion in the brand's universeand analysis of existing materials (website, social media, campaign concepts)

*Definition of objectives,success indicators, and strategic alignment of the digital project

*Development of strategic concepts and storytellingto support creation, with recommendations for activations and content strategy

*Strategic coordinationwith creative teams and review of deliverables

*Consolidationof deliverables and final presentation on Figma to the client

Value delivered
Creation of a strategic and narrative concept for the teaser and reveal, aligned with user experience and client expectations, optimizing campaign impact and performance.
Digital Communication Creative Strategy branding Storytelling Figma
Studio Sophie Touzet
Creative Strategist
FASHION AND COSMETICS
August 2025 - September 2025 (1 month)
Paris, France
Strategic support todefine the editorial identity and namingfor a beauty brand's new offices, in line with its global strategy and brand universe.

Role & Missions

*Immersion in the brand's universeand analysis of briefs and positioning challenges

*Creation of editorial concepts,with storylines for each editorial line, serving as a common thread for the creative part

*Definition of a naming territorylinked to the editorial concepts

*Participation in internal discussions and the final competition pitch,with follow-up on client feedback

Value delivered
Development of a strategic narrative and naming consistent with the brand identity, guiding the creative process (branding) and supporting the project's overall impact.
Storytelling Creative Strategy Brand Strategy branding Editorial Strategy