Freelancer profile translated to English.
Back to original languageAbout Coline
- Born storyteller and true "slide machine," I create impactful presentations and other materials for diverse audiences (design/writing of commercial offers or strategic presentations, for internal or external use, VP- and C-level).
- Expert in content and brand image, I build brand narratives, logos, graphic universes, and content for social media.
- With 6+ years of experience in digital content and marketing (GOOGLE), paid content (AXEL SPRINGER), and eCommerce (ZALANDO), I conduct UX and customer journey audits and recommendations.
BACKGROUND:
My role as Strategic Planner at Google allowed me to inspire major luxury and beauty players on their market trends through innovative narratives, built from exclusive data.
My international experiences in e-Commerce, Media, and Technology have enabled me to develop innovative and multimedia concepts for a wide variety of markets and sectors (luxury/cosmetics, automotive, spirits, 'FoodTech').
Never short of creative ideas, I always focus on the end-user and possess expert skills in digital presence strategy.
KEY SKILLS:
- Advanced presentation skills
- Strong synthesis skills
- Trilingual FR / DE / EN
German
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris 4e Arrondissement (up to 50km)
Experience
- Domaine Chablis Roland LavantureuxContent & Brand Image ConsultingWINE AND SPIRITSMarch 2019 - June 2020 (1 year and 3 months)Chablis, FranceMission to develop domain awareness among Michelin-starred restaurants and sommeliers● Creation of branded editorial content for social media ⇒ community x2 in one month, engagement >20%● ProWein 2019 trade fair in Düsseldorf: networking & client acquisition, content creation, and social media coverage
- Prêt à pousserCountry Manager DACHAGRICULTUREJune 2019 - November 2019 (6 months)Responsible for launching the first foreign market, defining and independently managing the 360° communication strategy (events, PR, partnerships, branding & acquisition/retention campaigns) and the distribution and sales channel acquisition strategy.● Partnership with a well-established French brand in Germany and inclusion in the Christmas newsletter, reaching over 300K users● Unprecedented collaboration with the Berlin museum 'Martin Gropius Bau' for a temporary exhibition of a vertical garden● Creation of training content for the German sales staff of a department store chain (~30 sales representatives / ~50 stores)● Development of a B2B channel: sales of 2K units to a watchmaking company and organization of a corporate gastronomic event
- googleStrategic PlanningDIGITAL AND ITSeptember 2017 - March 2019 (1 year and 7 months)Storytelling and market trend analysis projects based on quantitative and qualitative data analysis from Google Search & YouTube tools, creating presentations to inspire and guide the commercial and marketing decisions of major luxury and cosmetics brands.● Development of a narrative on expected trends in 2019 for the Beauty market and presentation of trends to a large audience of CMOs and marketing teams from major companies in the cosmetics sector● Product awareness survey (night serums), large-scale deployment of results to produce a major study on the entire cosmetic category in the EU● Design of a digital performance and awareness tracking tool for a Cosmetics group (multi-brand), improving average visibility by +50%
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Education
- Master in Management, Marketing SpecializationESCP Business School (Paris)2012Programme Grandes Ecoles
- Diplom Kauffrau (equivalent to Master of Science in Business)Technische Universität Berlin2013Double diplôme en Economie & Gestion
Certifications
- Design ThinkingENSCI2019
- AdwordsGoogle2016