About Coline
- **Agency Expertise & Proven Experience**: +15 managed accounts (E-commerce) with an approach focused on revenue growth and profitable acquisition. I master the codes and budgets of various sectors (beauty, food, fashion).
- **Data-Driven Management**: Tracking (GA4/GTM) and creation of Looker Studio dashboards to monitor your ROI in real-time.
- **Total Transparency**: No complex jargon. Clear reports & concrete actions.
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Néora DigitalSocial Media Strategist & Paid Media ExpertOctober 2025 - Today (10 months)Toulouse, FranceAfter several years of experience in companies and agencies, I chose to put my skills to the service of those who wish to make themselves known, attract more clients, and develop their digital presence, without dedicating hours each week to it.
- Stride-UpE-commerce Paid Media Account Manager (SEA/Social Ads)March 2023 - April 2025 (2 years and 1 month)Paris, France
- Creation and management of Paid Media campaigns for over 15 E-commerce clients to increase their growth
- Support for clients from various sectors through data-driven acquisition strategies
- Analysis and optimization of campaign performance
- Wella Company FRSocial Media & Influence Manager FranceFebruary 2022 - March 2023 (1 year and 1 month)Paris, France
- Coordination and monitoring of the Social Media and Influence strategy (paid & micro) for France in collaboration with the Communication, Operational Marketing, Education, E-commerce teams and Social Media and Influence agencies
- Management of social platforms in partnership with agencies (monitoring posting schedule, copywriting, coordination with internal teams...)
- Development of the editorial line, monitoring and implementation according to the different internal accounts
- Management of the editorial calendar and social paid monitoring with agencies
- Drafting of digital campaign briefs
- Management of specific Social & Influence content creation
- Coordination, influence and operational monitoring of campaigns
- Daily campaign optimization
- Management of Social Media and Influence budgets
- Performance analysis and presentation of reports and key learnings
- Competitive monitoring: analysis of competitors' actions and investments. Sharing of best practices
- Coordination of relationships with different teams
- Reception and adaptation of global content and guidelines to the specificities of the French market
- Collaboration with global digital teams to optimize campaign performance
- Work in collaboration with internal teams on brand launch strategy
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Education
- Master PGESKEMA Business School2019Master PGE
- Bachelor ManagementToulouse Business School2016Bachelor Management
Certifications
- Google Ads Search CertificationGoogle2025
- Google Ads Display CertificationGoogle2025