Coline Bricteux

Combining the user needs, requests and the market trends, I co-create the product vision and roadmap with my PM peers. Applying the scrum framework and the Agile methodology, I collaborate constantly with engineers, designers and stakeholders to make sure to deliver features that will meet the user needs. Product areas: website personnalisation, website data tracking, mobile channel (app, SMS), integrations and connectors, reporting and dashboards

Designed the brand from scratch: mission, name, values, identity

Researched cabin competitive landscape and sourced suppliers (land, cabin, service)

Launched and managed a highly successful glamping accommodation through social media and PR

(national press and TV) : Le Cocon Sauvage

Selected by The Venue Report as Top 40 best cabins around the world

Employee #7, hired to launch new home delivery service, in partnership with bpost Defined the brand strategy and positioning together with lead advertising agency and top management Designed and ran customer acquisition and retention campaigns through online advertising, email marketing, direct mail, print, radio and TV (€1 m yearly budget) Worked with IT to design and manage a fast and easy to use ecommerce website