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Coline BoissonCB

Coline Boisson

Traffic Manager

€450/day
Avignon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Coline

✨ I help companies increase their visibility and acquire more customers online through SEO, SEA, SMO solutions.

💡 WHAT I DO:

As a digital marketing expert, I help B2B or B2C companies generate a steady stream of leads and customers through SEO, SEA, and SEMO strategies. These strategies can also be focused on acquiring traffic, social media followers, or brand awareness.

To track the implemented changes, I can set up your Google Analytics and Google Tag Manager and then provide a summary through a real-time, online report.

Regarding SEO, I will help you analyze the strengths and weaknesses of your current visibility, optimize your site, implement backlinking and content solutions, etc.

For SEA and SMO, I will help you choose your tools to optimize/create local, national, or international visibility, set up structured campaigns, analyze their results, and optimize them...


💡 WHO I AM:

Autonomous, with strong analytical skills, I have a developed sense of teamwork, honed through my experiences within companies and local authorities. Naturally optimistic, I am also a very smiling and pleasant young woman. I aim to build a professional career in communication and marketing, specializing in its digital aspects through new information and communication technologies (digital applications, social networks, web pages, etc.).
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Click & Glow
    Freelance
    November 2024 - Today (1 year and 7 months)
    Management and creation of SEA / SMA campaigns

    • Design, optimization, and management of Google Ads campaigns (Search, Display, Performance Max, YouTube).
    • Management of Meta Ads campaigns (Facebook & Instagram), with a conversion-oriented approach and advanced A/B testing.
    • Setup and optimization of Snapchat Ads, TikTok Ads, and LinkedIn Ads campaigns for various audiences (B2C / B2B).
    • KPI monitoring, performance analysis, and strategic recommendations to maximize ROI.

    SEO & Web Content Writing
    • Production of SEO-optimized content: articles, site pages, product descriptions.
    • Keyword research, on-page optimization, and internal linking improvement.
    • Creation of content tailored to search intent and Google guidelines.

    Strategic Support
    • Comprehensive audit of advertising accounts and growth recommendations.
    • Development of multi-channel acquisition strategies based on business objectives.
    • Consulting on funnel structuring, audiences, and budgets.

    Tracking Setup & Optimization
    • Assistance with configuring conversions, events, and marketing APIs (Meta Conversions API, Google Tag Manager Server-Side, etc.).
    • Troubleshooting tracking issues and optimizing data quality to improve advertising algorithms.
    SEA Instagram Ads Facebook Ads Web Marketing Strategy Google AdWords
  • Eureka Education
    Acquisition Manager for Ecole Terrade / Icademie subsidiary
    May 2022 - October 2024 (2 years and 5 months)
    - Multi-channel acquisition strategy (SEO, SEA, SMO, directory sites, influencer marketing, prospect reactivation, etc.).
    - Management of service providers and budget for the 3 websites.
    - Implementation of performance reporting, market analysis, and sales process (prospect segmentation and scoring).
    - Management of website redesigns and wireframing (UX/UI).
    - Management of regional communication managers for SEO content planning, e-reputation, email campaigns, etc.
    SEA Web Marketing Strategy Google AdWords Lead Generation SMA
  • SOCIC
    Webmarketer SEO - SEA - Web Projects & Client Acquisition
    April 2019 - September 2020 (1 year and 5 months)
    Traffic acquisition for Socic.fr & Mistercompta.com

    Socic.fr: - Resumed SEO & SEA referencing for the site (content optimization, technical optimization, backlinking strategy, creation of new Google and Facebook campaigns, classic and automated)
    - Implementation of KPIs with objective tracking via Google Analytics and Tag Manager
    - Optimization of the customer journey to increase leads
    - Budget management

    Mister compta: - Complete redesign of the site and customer journey
    - Brand launch through various acquisition channels (SEO, SEA, emailing, social media...)
    - Implementation of KPIs and tracking

    B2B partnership management for both brands
    Lead Generation SEA SMA Facebook Ads Web Marketing Strategy

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Education

  • DOUBLE MASTER E-BUSINESS
    EDC & EFREITECH
    2018
    DOUBLE MASTER E-BUSINESS
  • LICENSE E-COMMERCE 1 DIGITAL MARKETING
    PARIS DESCARTES
    2016
    LICENCE E-COMMERCE 1 MARKETING DIGITAL

Skill set

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