About Coline
French
Native or bilingual
Experience
- Click & GlowFreelanceNovember 2024 - Today (1 year and 7 months)Management and creation of SEA / SMA campaigns
- Design, optimization, and management of Google Ads campaigns (Search, Display, Performance Max, YouTube).
- Management of Meta Ads campaigns (Facebook & Instagram), with a conversion-oriented approach and advanced A/B testing.
- Setup and optimization of Snapchat Ads, TikTok Ads, and LinkedIn Ads campaigns for various audiences (B2C / B2B).
- KPI monitoring, performance analysis, and strategic recommendations to maximize ROI.
SEO & Web Content Writing- Production of SEO-optimized content: articles, site pages, product descriptions.
- Keyword research, on-page optimization, and internal linking improvement.
- Creation of content tailored to search intent and Google guidelines.
Strategic Support- Comprehensive audit of advertising accounts and growth recommendations.
- Development of multi-channel acquisition strategies based on business objectives.
- Consulting on funnel structuring, audiences, and budgets.
Tracking Setup & Optimization- Assistance with configuring conversions, events, and marketing APIs (Meta Conversions API, Google Tag Manager Server-Side, etc.).
- Troubleshooting tracking issues and optimizing data quality to improve advertising algorithms.
- Eureka EducationAcquisition Manager for Ecole Terrade / Icademie subsidiaryMay 2022 - October 2024 (2 years and 5 months)- Multi-channel acquisition strategy (SEO, SEA, SMO, directory sites, influencer marketing, prospect reactivation, etc.).- Management of service providers and budget for the 3 websites.- Implementation of performance reporting, market analysis, and sales process (prospect segmentation and scoring).- Management of website redesigns and wireframing (UX/UI).- Management of regional communication managers for SEO content planning, e-reputation, email campaigns, etc.
- SOCICWebmarketer SEO - SEA - Web Projects & Client AcquisitionApril 2019 - September 2020 (1 year and 5 months)Traffic acquisition for Socic.fr & Mistercompta.comSocic.fr: - Resumed SEO & SEA referencing for the site (content optimization, technical optimization, backlinking strategy, creation of new Google and Facebook campaigns, classic and automated)- Implementation of KPIs with objective tracking via Google Analytics and Tag Manager- Optimization of the customer journey to increase leads- Budget managementMister compta: - Complete redesign of the site and customer journey- Brand launch through various acquisition channels (SEO, SEA, emailing, social media...)- Implementation of KPIs and trackingB2B partnership management for both brands
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Education
- DOUBLE MASTER E-BUSINESSEDC & EFREITECH2018DOUBLE MASTER E-BUSINESS
- LICENSE E-COMMERCE 1 DIGITAL MARKETINGPARIS DESCARTES2016LICENCE E-COMMERCE 1 MARKETING DIGITAL