Freelancer profile translated to English.
Back to original languageAbout Coline
I am a freelance art director, illustrator, and graphic designer, with a somewhat unusual background: a Master's degree in Law, a specialized Master's from a business school, and a Master's degree in Art Direction.
This triple perspective allows me to support companies in both substance and form. I understand their strategic challenges, their constraints, their objectives — and I translate all of that into a clear and coherent visual identity.
I work on brand identities as well as editorial, corporate, or digital materials, always with the same requirement: that the design truly serves the message.
I take the time to understand, then I create.
Discover my portfolio at this link:
French
Native or bilingual
English
Fluent
Turkish
Basic
Can work on-site
Paris (up to 50km)
Experience
- SportechArt Direction and Publishing - White Paper "Feminizing Sports Professions"SPORTSJune 2025 - July 2025 (1 month)Paris, France🎯 Art Direction & Creative Concept
- Conception of the white paper's visual territory around the theme of feminizing sports professions
- Definition of a committed, educational, and institutional graphic positioning
- Creation of a strong visual universe to support a societal subject with impact
- Harmonization of the identity across print and digital versions
📚 Editorial Conception & Layout- Complete design of the white paper (print & digital)
- Structuring and prioritizing complex content (data, analyses, interviews)
- Professional layout adapted to institutional standards
- Creation of a fluid and impactful reading experience
📊 Data Visualization & Infographics- Conception of original infographics illustrating inequalities in sports professions
- Creation of educational and accessible data visualizations
- Transformation of raw statistics into engaging visual materials
- Development of a coherent graphic system for data
✏️ Engaged Illustrations- Creation of custom illustrations to represent issues of inequality
- Visual translation of sensitive social concepts
- Educational and inclusive visualization
🎨 Color Choices & Graphic Consistency- Definition of a symbolic and meaningful color palette
- Work on contrasts to enhance readability and impact
- Construction of a strong and recognizable visual identity
🖨️ Production & Technical Monitoring- Management of supplier relations (printers, service providers)
- File preparation for printing (technical standards, bleeds, color profiles)
- Verification and validation of proofs
- Manufacturing monitoring until final delivery
- 💻 Digital Adaptation
- Adaptation of the white paper to digital format
- Optimization for screen reading
- Consistency between print and web materials
- Infernoso AvocatArt Direction and BrandingLEGALSeptember 2024 - November 2024 (2 months)Paris, France🎯 Brand Identity Creation
- Complete design of the firm's visual identity (logo, color palette, typography)
- Definition of visual positioning: professionalism, trust, and client proximity
- Creation of a distinctive graphic universe in a highly regulated sector
- Development of a brand guide ensuring consistency and longevity of the brand
✏️ Logo Design- Strategic research around the firm's values
- Creation of a custom logotype combining simplicity and modernity
- Multi-support variations (print, digital, email signature, stationery)
- Delivery of optimized files for all uses
🎨 Strategic Art Direction- Visual translation of legal values: rigor, expertise, accessibility
- Choice of reassuring and differentiating graphic codes
- Client support in creative decision-making
- Needs audit and understanding of the legal sector's challenges
🖨️ Communication Materials- Creation of institutional materials (business cards, letterhead, email signature)
- Adaptation of the identity to digital media
- Visual harmonization of professional documents
- TDFArt DirectionTELECOMMUNICATIONSSeptember 2023 - October 2025 (2 years and 1 month)Montrouge, France🎨 Art Direction & Visual Identity
- Conception and adaptation of visual identities for print & digital media
- Creation of graphic territories for events, trade shows, and internal campaigns
- Development of brand guides and usage guidelines
- Ensuring brand visual consistency across all materials
🏢 Event Management & Booths- Design of large-format booth backgrounds (trade shows, B2B events)
- Creation of immersive visual universes to enhance the brand
- Adaptation of visuals to technical constraints (large format, printing, rigid materials)
- Coordination with printers and technical service providers
🖨️ Print Materials- Design of commercial and institutional brochures
- Creation of brochures, presentation kits, leaflets
- Layout of strategic & corporate documents
- File preparation for printing (technical standards, proofs, production monitoring)
📱 Digital Communication- Creation of visuals for social media (LinkedIn, Instagram...)
- Design of engaging content adapted to platform codes
- Creation of web banners and digital materials
- Adaptation of multi-support campaigns
📊 Presentations & Strategic Materials- Design of PowerPoint / Keynote presentations with high visual impact
- Structuring and prioritizing complex content
- Graphic translation of technical messages (telecom sector)
- Creation of educational infographics and illustrations
✏️ Illustration & Custom Creation- Creation of original illustrations adapted to the brand's universe
- Design of personalized graphic elements
- Visual simplification of technical subjects
🤝 Project Management & Collaboration- Direct collaboration with marketing, sales, and technical teams
- Needs analysis & translation into impactful visual concepts
- Adherence to deadlines and management of multi-support projects
- Ability to manage multiple projects simultaneously
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Education
- Master 2 - Art DirectionSup de Pub2026Stratégie créative et branding : création de concepts et univers visuels 360° pour marques et projets Direction artistique multi-supports : print, digital, social, événementiel Stratégie de communication multicanale Illustration, culture visuelle et storytelling graphique Design éditorial et UX/UI : magazines, rapports, supports web et apps Gestion de projet, relation client, préparation de fichiers et suivi production Exploration de l’IA pour générer, prototyper et enrichir les créations visuelles
- Specialized Masteremlyon2023