Freelancer profile translated to English.

Description

Senior Data Analyst specializing in Sales & Marketing, with 10 years of experience in performance analysis and key account management. I am involved from the business needs definition phase to the restitution of strategic insights, assisting teams in structuring KPIs, analyzing customer journeys, and decision-making. My dual business/data expertise provides a differentiating leverage for designing directly actionable analyses.

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Contrast Vendôme
Data Analyst
HEALTH AND WELLNESS
April 2026 - June 2026 (2 months)
Paris, France
Implementation of a reporting infrastructure for a rapidly growing Parisian wellness studio:
Design of an end-to-end data architecture (ingestion, modeling, visualization)
SQL modeling of 25+ business KPIs covering revenue, operational performance, customer acquisition, loyalty, and conversion
Creation of a Looker Studio dashboard connected in real-time to BigQuery
Complete automation of weekly reporting
Migration of the infrastructure to the company's Google environment
Technical and functional documentation
SQL Big Query database-management Data visualisation Looker Studio
Kerzon
Marketing Data Analyst
FASHION AND COSMETICS
October 2025 - January 2026 (3 months)
Paris, France
Support for the marketing and e-commerce management of a B2C retail brand in structuring customer monitoring and improving omnichannel marketing performance.

Analytical approach and delivery:
- Definition of business needs (marketing, e-commerce) and definition of customer and business KPIs (loyalty, repeat purchase, customer value, seasonality).
- Exploratory analyses and customer segmentation aimed at identifying high-potential profiles, repurchase drivers, and growth opportunities.
- Analysis of customer journeys (entry products, repeat purchase, range exploration) and comparison between physical stores vs. e-commerce.
- Design of Power BI dashboards for customer and marketing performance monitoring. Value & impacts:
- Improved understanding of customer behaviors and loyalty dynamics.
- Assistance in prioritizing marketing actions and thinking about the evolution of the loyalty program.
- Contribution to more data-driven decision-making on customer journeys and CRM strategy.
Python SQL Microsoft Power BI Data analysis Data visualisation
Malt Community SA
Business Analyst / Key Account Manager Malt
HUMAN RESOURCES
July 2023 - September 2025 (2 years and 2 months)
Paris, France
Responsibility for monitoring the performance and commercial development of a major CAC 40 account, with high demands in terms of analysis, reporting, and data-driven decision-making.

- Analysis of operational issues related to the management of external resources (IT, Data, Marketing, Design, Consulting) for the L'Oréal group.
- Definition and monitoring of commercial, operational, and financial KPIs to manage the account's performance internally (activity, volumes, sourcing times).
- Comparative analyses and trend monitoring to guide commercial actions and anticipate client needs.
- Coordination of internal processes and the team dedicated to managing the client account.
- Production of performance and financial reports and presentation to steering committees and C-level stakeholders.
Data analysis Project Management Looker Sales Ops Commercial Strategy

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Data Analyst Training
DataBird
2025
Formation Data Analyst
Master's Degree in Marketing & Communication
OMNES Education
2013
Master 2 Marketing & Communication