Freelancer profile translated to English.

Description

Senior Data Analyst specializing in Sales & Marketing, with 10 years of experience in performance analysis and key account management. I am involved from the business needs scoping phase to the restitution of strategic insights, assisting teams in KPI structuring, customer journey analysis, and decision-making. My dual business/data expertise is a differentiating lever for designing directly actionable analyses.

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Kerzon
Marketing Data Analyst
FASHION AND COSMETICS
October 2025 - January 2026 (3 months)
Paris, France
Support for the marketing and e-commerce management of a B2C retail brand in structuring customer management and improving omnichannel marketing performance.

Analytical approach and delivery:
- Scoping of business needs (marketing, e-commerce) and definition of customer and business KPIs (loyalty, recurrence, customer value, seasonality).
- Exploratory analyses and customer segmentation to identify high-potential profiles, repurchase levers, and growth opportunities.
- Analysis of customer journeys (entry products, repurchase, range exploration) and comparison of physical stores vs. e-commerce.
- Design of Power BI dashboards for customer and marketing performance management. Value & impacts:
- Improved understanding of customer behavior and loyalty dynamics.
- Assistance in prioritizing marketing actions and in thinking about the evolution of the loyalty program.
- Contribution to more data-driven decision-making on customer journeys and CRM strategy.
Python SQL Microsoft Power BI Data analysis Data visualisation
Malt Community SA
Business Analyst / Key Account Manager Malt
HUMAN RESOURCES
July 2023 - September 2025 (2 years and 2 months)
Paris, France
Responsibility for performance management and commercial development of a major CAC 40 account, with high demands in terms of analysis, reporting, and data-driven decision-making.

- Analysis of operational issues related to the management of external resources (IT, Data, Marketing, Design, Consulting) for the L'Oréal group.
- Definition and monitoring of commercial, operational, and financial KPIs to manage account performance internally (activity, volumes, sourcing times).
- Comparative analyses and trend monitoring to guide commercial actions and anticipate client needs.
- Coordination of internal processes and the team dedicated to managing the client account.
- Production of performance and financial reports and restitution to steering committees and C-level stakeholders.
Data analysis Project Management Looker Sales Ops Commercial Strategy
Malt Community SA
Customer Success Manager / Business Analyst
HUMAN RESOURCES
January 2021 - July 2023 (2 years and 6 months)
Paris, France
Responsibility for performance management and retention of a portfolio of key accounts in the Cosmetics sector, with a strong focus on platform adoption and existing revenue growth.

- Analysis of user behavior and platform usage (activity, adoption, churn) to guide retention and upsell actions.
- Definition and monitoring of customer KPIs (activity rate, churn, NPS, usage) and implementation of shared reporting.
- Formulation of product recommendations for Product teams (functional evolutions, journey optimizations, UX improvements).
- Management of onboarding for platform adoption.
- Cross-functional collaboration and coordination assistance with Finance, Product, and Marketing teams based on consolidated analyses and insights.
Sales Ops Data analysis Customer Success Management User Journeys Project Management

Check out Coline's experience

Arthur Paysant--Tholi and 2 other people have recommended Coline

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Data Analyst Training
DataBird
2025
Formation Data Analyst
Master's Degree in Marketing & Communication
OMNES Education
2013
Master 2 Marketing & Communication