Freelancer profile translated to English.
Back to original languageAbout Colette
8 years of digital marketing experience in companies (luxury group Richemont, cosmetic laboratories Pierre-Fabre, Saint-Gobain, Ankorstore)
8 years of freelance experience including Google, Société Générale, Chanel, Nivea and other beauty/fashion e-commerce brands.
My areas of expertise are: 360-degree online advertising audit and strategy, as well as SEA campaign strategy and management (Google Ads, Bing Ads), Social media campaign management (Facebook Ads, Instagram Ads, Amazon Ads, Linkedin, Twitter).
As comfortable in large companies as in start-ups, I help you improve your online performance with a strong sense of pedagogy for those who are not very familiar with digital.
On a personal level, I am also a content creator with a strong appetite for photography and aesthetics. Expatriate for 1 year in Milan and 2 years in New York, 1 year in Switzerland, 1 year in Portugal, I am trilingual French-English-Italian, with a strong interest in international.
Let's define your best-suited digital strategy together!
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 100km), Toulouse (up to 100km), Lille (up to 100km), Bordeaux (up to 100km)
Experience
- NIVEAPaid Social ManagerFASHION AND COSMETICSAugust 2023 - November 2023 (3 months)- Implementation of Paid Social digital strategies for NIVEA, Société Générale, and Cétaphil- Billing- Development of media plans in line with the implemented digital strategy.- Management and appropriate allocation of the budget- Operational and strategic campaign management- Audience and content A/B testing- Analytics and KPI data reporting according to defined objectives
- Laboratoires PhytoceuticSEA & Paid Social ManagerHEALTH AND WELLNESSJanuary 2022 - Today (4 years and 5 months)Management of Google Ads, Facebook Ads, Instagram Ads campaignsMedia strategy and budgetingReporting and optimization of campaigns with traffic increased by 300%
- CHANEL International B.V.Paid Social Manager for OgilvyLUXURY GOODSAugust 2021 - January 2022 (6 months)Paris, FranceManagement of Paid Social campaigns within the Ogilvy agency for Chanel. Fashion, Watches and Jewelry divisions with a budget >€600k per campaignSupport for the client's overall social media strategy, development of media plans for each campaign & budget allocation by country.Monthly reporting and presentation of analysis per campaign with global and local teams.
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Education
- Master of Science in Brand Marketing ManagementNEOMA Business School - Reims Campus2017
- MOOC Management of Fashion and Luxury MarketingUniversità Bocconi2015