Freelancer profile translated to English.
Back to original languageAbout Alexandre
After 12 years in B2B tech marketing, I took the leap into full-time freelancing in 2026!
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Ex-Group CMO @ Eskimoz|Ex-Head of Mkg Ops @ Malt|Ex-Consultant @ BCG
I refocus marketing on what truly generates business.
I assist leaders and marketing teams to stop scattered marketing and **concentrate efforts on a few high-impact, measurable, and defensible business levers**.
12 years of experiencein marketing & operations, in high-growthB2B tech environmentsand **marketplaces**:
- Marketing teams of up to 40-50 people
- International scopes (up to 6 countries)
- Close collaboration with Sales, Ops, and Management
I have managed and structured initiatives covering: **CRM, marketing ops, activation, nurturing, dashboarding, and marketing-sales alignment**, with a constant objective: linking marketing actions to concrete business results.
My approach is intentionally **focused, lean, and revenue-oriented**:
- **Focus on 2 to 3 high-impact levers**, not 10 scattered initiatives
- Aclear 90-day action plan
- A **clear scope**, a defined end date
-Systems and processes that remain in place after my departure
I work as apart-time CMOor ontargeted missions(3 to 6 months) to structure, prioritize, and activate – without piling on actions or creating dependency.
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BACKGROUND:
🔶Part-time CMO - 2026 & beyond
❄️ESKIMOZ - 2024 to 2025 - Group CMO
❤️MALT - 2021 to 2024 - Head of Marketing Ops
🤖CALLDESK - 2019 to 2021 - Head of Marketing & Partnerships
📈SEEKUBE - 2016 to 2019 - Business Developer then B2B Marketing Manager
👔BOSTON CONSULTING GROUP (BCG) - 2015 - Consultant
🎓 Graduate ofENS Cachan+Agrégation in Economics-Managementin 2013 + Master's atDauphine
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- EskimozGroup Chief Marketing OfficerCONSULTING AND AUDITSJanuary 2025 - December 2025 (11 months)Boulogne-Billancourt, France- Led marketing strategy across 9 BUs / 5 countries with a team of 10.- Managed providers + helped set-up an SDR team to build an outbound lead generation system driving +20% Sales pipeline in 6 months.- Achieved >100% YoY growth in lead generation in the French market.- Organized 10+ events with 10,000+ attendees total.- Built and implemented a full marketing operations framework & CRM strategy on Hubspot marketing from scratch.- Kickstarted the Eskimoz bi-monthly podcast "Icebreaker", generating 10K+ views on Youtube / Ausha / Spotify / DeezerEskimoz is an international marketing acquisition agency with 250 consultants in 5 countries, 35M in revenue and 10M EBITDA.
- Malt Community SAHead of Marketing OperationsHUMAN RESOURCESDecember 2021 - December 2024 (3 years)Paris, France- Scaled the Marketing Ops & CRM team from 2 to 5 FTE, sending 20M emails per year- Set-up the email customer journey for 200K clients and 750K freelancers, increasing engagement- Launched 100 A/B tests on email channel to grow email revenue by 300% on self-service users- Managed the marketing technical aspects of post-merger integration (PMI) following Comatch acquisition (120 FTE)
- CalldeskHead of Marketing & PartnershipsSOFTWARE PUBLISHINGMay 2019 - November 2021 (2 years and 6 months)Paris, FranceCalldesk automates repetitive phone calls in customer contact centers with AI-powered voice agents.- Established 10+ strategic partnerships, driving 25% of pipeline via integrators and software partners.- Generated 3–4 new qualified opportunities per quarter, each worth €50k–€100k.- Orchestrated a digital Customer Relationship Day during COVID, generating 5,000+ leads from a single virtual event, sustaining pipeline growth for months.
Reviews
Jean-Sebastien
Ozeo
Reviewed on 4/12/2022
Alexandre assisted us in defining our B2B acquisition strategy. I recommend his services; he is precise, responsive, and generous.
Julien
SAS WE ARE EVENTS
Reviewed on 5/11/2021
Alexandre was extremely pedagogical in assisting us with the completion of our mission.
Recommendations
BC
GB
+2
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Education
- Agrégation in Economics-ManagementENS Cachan2013Elève normalien du département "Droit-Economie-Gestion"
- M2 Business StrategyParis Dauphine2015Major de promotion
Certifications
- Growth Immersion (6 weeks)Growth Tribe2020
- Inbound CertificationHubspot2019