Freelancer profile translated to English.

Description

Hello and welcome to my Malt profile!

For over 10 years, I have been helping brands and companies develop and deploy digital communication strategies that resonate with new mobile and social media usage.

I cultivate an ROI-driven approach by prioritizing the most effective and value-generating actions for my clients.

I also provide in-person or remote training to enable operational teams to quickly develop skills in many areas such as Web Analytics, Community Management, Facebook, Instagram & LinkedIn Ads, SEO, e-reputation, and Brand Content.

My main consulting and operational management missions:

- Desktop & Mobile Website Audit: Source Code, Performance, UX, SEO

- Project management for website creation or redesign (mobile-first)

- Advanced Google Tag Manager and Google Analytics configuration (Advanced e-commerce Certification)

- Advanced Business Manager configuration and B2C campaign management on Facebook & Instagram

- Advanced Campaign Manager configuration and B2B campaign management on LinkedIn

- Detailed and personalized reporting of key performance indicators

Looking forward to discussing with you and discovering your projects.

Languages

French
Native or bilingual
Spanish
Conversational
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Clovis Ferré
Product Owner & Digital Marketing Manager
LUXURY GOODS
January 2018 - Today (8 years and 7 months)
www.clovisferre.com
⦁ Definition of objectives and KPIs
⦁ Competitive and sector benchmark
⦁ Definition of target audiences and usage scenarios
⦁ Development of editorial and visual content strategy
⦁ Development of positioning and acquisition strategy
⦁ UX recommendations (Specifications & Zoning)
⦁ Web project management & testing (Audit)
⦁ Development and configuration of the tagging plan (Google Tag Manager, Analytics, Adwords, Pixel, ...)
⦁ Curation and editing of photo and video content
⦁ Writing and optimization of editorial content
⦁ Configuration, creation, and optimization of Facebook & Instagram Ads campaigns
⦁ Configuration, creation, and optimization of LinkedIn Ads campaigns
⦁ Distribution and optimization of social media posts
⦁ Social CRM: Management of reviews, comments, and private messages
⦁ Monthly KPI reporting
⦁ Redefinition of strategies by iteration

Hotel References: Le Pigalle, Hôtel Les Roches Rouges, Alpaga Megève, Le Val Thorens, Influence Society
Lifestyle References: Bulthaup, Moismont, Stajvelo
Web Project Management Webmarketing Strategy User Experience Design Google Analytics Facebook Marketing Instagram SEO Google AdWords Social Networks SEM
EFAP
Webmarketing Lecturer
EDUCATION AND E-LEARNING
September 2020 - Today (5 years and 10 months)
Lyon, France
Training Webmarketing Training SEO Training Social Networks Training AdWords Training
ISCOM LYON
Webmarketing Lecturer
EDUCATION AND E-LEARNING
September 2017 - Today (8 years and 10 months)
Lyon, France
Training Social Networks Training SEO Training Webmarketing Training

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Signup to reveal

Master Pro: Artist Career Management
Université Lumière (Lyon II)
2006
Master Languages and International Business
Université François Rabelais de Tours
2005

Advanced Analytics
Google
2018
Google Analytics Web Analytics

Clovis Ferré

Growth Marketer & Product Owner

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