Freelancer profile translated to English.
Back to original languageAbout Clotilde
Welcome☀️
A young entrepreneur with a background in history and heritage valorization, I have been working in the fields of communication and e-commerce for 7 years.
I enjoy developing 360° digital communication strategies with a strong identity and am committed to building long-term client relationships.
Passionate about the art of enhancing a story and creating authentic connections, I would be delighted to assist you with your next projects!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MAISON LUREXDigital Communication & Marketing ManagerRETAIL (SMALL BUSINESS)April 2018 - June 2024 (6 years and 2 months)Paris Metropolitan Area, France
- Conception of the communication plan (brand image awareness, influence strategy, planning, budget, editorial line, emailing, competitive intelligence, CRM, ...)
- Strategic and operational management of social networks (Facebook, Instagram, Pinterest)
- Management of sponsored advertising (Meta Ads), SEO, SEA
- Writing of communication materials (WordPress)
- Creation of media content (Canva)
- Implementation of operational actions (events, partnerships, contests, press relations, ...)
- Management of the e-commerce catalog via Oxatis (La Redoute, Amazon, ShowroomPrivé)
- UX/UI monitoring of the maisonlurex.com site in close collaboration with developers
- SILDOREX COMPANY LIMITEDSales Manager for the Italian Haute Couture MarketFASHION AND COSMETICSOctober 2017 - Today (8 years and 8 months)Paris, France
- Sales administration for the Italian Haute Couture market
- Management of our Italian partnership
- Monitoring of commercial strategies and negotiations
- Support for teams in better use of Sage (work on documents, implementation of digital invoices, ...)
- Management of the stock digitalization project
- Maintenance and development of relationships (B2B)
- Promotion of the Lurex® brand internationally (newsletters, UI of the lurex.com site, ...)
- UFI, The Global Association of the Exhibition IndustryCommunication OfficerCONSULTING AND AUDITSMarch 2017 - July 2017 (4 months)Paris, France
- Promotion of the "The Global Exhibitions Day" (GED) event on social media
- Coordination and updating of local actions carried out by participants
- Responsible for the report on GED
- Communication management on social media for the "UFI Approved Event" label
- Key contact person for participants
- Press relations
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Education
- Double Bachelor's Degree in History - Art HistoryParis I Panthéon-Sorbonne University2014
- Preparatory classes for the Ecole des ChartesHenri IV High School2013
Certifications
- TOSA DIGCOMP TrainingMerci E-Commerce2023