Freelancer profile translated to English.
Back to original languageAbout Clotilde
Hello!
Passionate about digital and innovation, I am a web marketing and mobile marketing strategy consultant.
I help you to:
• Define your effective digital strategy
• Increase your visibility, acquire traffic, gain new customers and retain them
• Optimize performance / conversion rates
My areas of expertise:
• Market analysis / internal audit, digital marketing strategy consulting
• Web marketing, mobile app, social media project management
• Define a multi-channel, ROI-driven traffic acquisition strategy
• Performance analysis / optimization
• Understanding HTML language
I master all the Web Marketing levers and business models used:
Emailing, Display - RTB – Programmatic, Affiliate marketing, Content marketing, Native, On-site retention, Database collection, Facebook ads, Videos, Mobile, Co-registration, Contests
Why work with me?
• Ability to perfectly understand and adapt to your business
• Management of numerous key accounts
• Excellent command of market tools: Google Analytics, Facebook Ads, Criteo, Sociomantic, etc..
I have been working in digital marketing for over 10 years:
3 years client-side
7 years agency-side
I have had the opportunity to work in various sectors: Travel, Banking / Finance, Retail, Fashion, Beauty, Food, etc. These experiences allow me to adapt to all types of missions and challenges (traffic acquisition, leads, sales, etc.).
I am used to managing multi-million euro budgets and can assist you in defining your digital strategy, its operational implementation, as well as monitoring and optimizing campaigns.
Feel free to contact me to get acquainted, or for a free quote.
Clotilde
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Mediaplus FranceDigital ExpertDIGITAL AND ITApril 2018 - Today (8 years and 2 months)Courbevoie, FranceManaged a client portfolio with a drive-to-store focusExample:Food: Andros, Bonne Maman, Mamie Nova, McVities,Health: Urgo, Superdiet, Herbesan
- TradedoublerAcquisition Manager for a portfolio of French and International clientsDIGITAL AND ITAugust 2012 - Today (13 years and 9 months)Tradedoubler is a performance marketing agency specializing in Affiliate, Partnerships, Retargeting, RTB, Social media, and Mobile Marketing levers.- Preparation and implementation of ROI-driven web and mobile strategy for a portfolio of French and international clients- Prospecting, recruiting, and managing the partner network- Development of levers: Display, retargeting, RTB, Web to Shop, Email, Social media, Virtual currency, on-site retention, Email, Management of a blogger communityBusiness models used: CPA, CPC, CPL, CPM, Hybrid models- Support for the sales team in tenders (understanding client needs, strategy, forecasts...)- Technical support for clients: Tracking, mobile, cross-device, fingerprinting, XML/API feeds
- liligo.comTraffic ManagerTRAVEL AND TOURISMSeptember 2009 - August 2012 (3 years)Paris, France- Development of turnover linked to a network of business introducers- Development of new markets, market research, partner benchmarking- Partner and content management- Partner recruitment and network management- Tracking implementation and management- Definition of promotional elements: Banners, search engines, white labels, widgets, newsletters...- Reporting- Contract negotiation and drafting
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Education
- AES Degree (Economic and Social Administration)University of Caen / Bristol (UK)20073e année de Licence à Bristol en Angleterre en tant qu'étudiante Erasmus
- Specialized MBA in International Travel ManagementESCAET - Aix en Provence2010