CPFreelancer profile translated to English.
Back to original languageAbout Cloé
Web writer & Content strategist
After3 years of experienceat Quechua, notably as **Content and CRM Manager**, I now help brands create high-value content, designed for both users and SEO.
I master the entire editorial production chain: content strategy, writing, SEO optimization, and performance analysis.
My preferred areas: advice articles (help with choice, maintenance, repair, usage), inspirational content, product sheets, landing pages...
I am also proficient in **CRM**: defining targeting, creating email campaigns, designing templates for automation, A/B testing, and performance monitoring.
I work with Salesforce Content Builder and Hubspot.
My favorite tools:
📌 Google Suite, Sphere (Decathlon)
📈 SEO: Google Search Console, Google Analytics, SEMrush, Semji, Answer the Public, etc.
📬 CRM: Salesforce, Hubspot
I would be delighted to discuss your projects!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Conversational
Can work on-site
Chamonix-Mont-Blanc (up to 50km)
Experience
- QuechuaWork-Study Project Manager - Communication & MarketingSPORTSOctober 2020 - September 2023 (2 years and 11 months)Domancy, France
Planning of global communication strategies for Quechua
Content Management:
-> CRM strategy & analysis (Communication campaigns, Pre & post-purchase automation, business & relational emails).Definition of strategy, distribution schedule, targeting. Creation of emails on Salesforce Content Builder or outsourcing via creative brief. A/B tests. Distribution and performance analysis/(Management of a database of over 4.4 million people. Average open rate: 36%, average click-through rate: 12%, emails sent to an average of 400k people.)-> Management of editorial content: how to choose / maintain / repair, inspirational content.Definition of strategy, existing audit, writing on Sphere, keyword definition, SEO optimizations on Semji (+ SEMrush, Answer the public, Google search console / Analytics, ...), backlink, netlinking, translation, performance monitoringProject Manager for the Decathlon Camp application:
-> strategy, retroplanning, development, communication strategy, budget, KPI analysis, functional management of service providers)Organizational Assistance:
campaign photo shoots, launch / press event organization.
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Education
- Master 2 in Sports Management (Msc 2)INSEEC U. Campus Chambery2023
- Bachelor in Sports ManagementIpac Bachelor Factory2021