Freelancer profile translated to English.
Back to original languageAbout Clivia
I support companies in winning suitable customers and positioning their brand effectively. To achieve this, I develop data-based content strategies that combine analysis, planning, creation, distribution, and continuous optimization of content. My responsibilities include developing brand strategies, conceptualizing and implementing campaigns, social media management, email marketing, and managing WordPress websites.
All measures are consistently aligned with brand identity and company goals.
If you have questions or would like to learn more about a specific project, I look forward to hearing from you.
Best regards,
Clivia Vogel
Content Marketing Manager (DEKRA certified)
Founder of The Visible Haus
English
Native or bilingual
German
Fluent
Afrikaans
Native or bilingual
Dutch
Basic
Korean
Basic
Remote only
Primarily works remotely
Experience
- The Visible HausContent Marketing ManagerSOCIAL NETWORKSAugust 2025 - Today (1 year)München, GermanyHello, I'm Clivia.As a freelance content marketer at **The Visible Haus**, I ensure your content not only gets seen but also creates real connections, from the very first click to loyal customer relationships. I don't just rely on gut feeling. I combine creativity with hard data: using smart SEO, in-depth analysis, and modern AI tools, I develop content that is efficient to create and measurably effective.How I can specifically support you:• Your foundation: Strategic brand communication and positioning that sticks.• Your presence: Thoughtful content strategies for website, blog, and social media.• Your expertise: Thought leadership and personal branding (especially on LinkedIn).• Your reach: SEO texts and landing pages.• Your leads: Whitepapers, newsletters, and digital resources that offer real added value.• Your daily routine: Relaxed content processes, smart editorial planning, and ongoing management.My goal is clear: I don't want to produce empty buzzwords, but build a digital presence for you that makes your expertise tangible, builds trust, and ultimately pays off in real results.I look forward to your contact.
- Content StudioContent Marketing FreelancerSOCIAL NETWORKSFebruary 2022 - Today (4 years and 5 months)Munich, GermanyDevelopment and implementation of content concepts, goals, and strategies.Creation and distribution of content across various online channels.Conducting content audits to identify areas for improvement.Planning and managing a content calendar to ensure timely and consistent content creation.Original and creative designs for posts/reels/brand kits/etc with Canva ProOptimizing online texts using keywords for search engines.Managing social media campaigns to increase brand awareness.Creating audience-specific, relevant, and SEO-optimized content for social media, website, newsletters, blogs, landing pages, etc.Managing blog pages and editorial calendars.Analyzing SEO content and web analytics to improve content performance.Utilizing software and AI tools such as Canva Pro, Hubspot, Later, Hootsuite, Wordpress, Salesforce, Elementor, Slack, Notion, Monday, Asana to facilitate content creation, distribution, and analysis.
- Techpilot - DynamicMarkets GmbHCustomer Relations ManagerSOFTWARE PUBLISHINGSeptember 2018 - June 2021 (2 years and 9 months)Munich, GermanyTraining other customer service representatives in effective communication techniques to enhance customer satisfaction and loyalty.Providing exceptional customer service and support throughout the customer journey and at all touchpoints.Conducting onboarding sessions for new premium customers via web conferences, incorporating communication and content marketing strategies.Applying the Kanban service process and documenting all customer interactions for analysis and reporting in Salesforce.Managing and resolving customer inquiries, feedback, complaints, and technical issues while maintaining brand language and tone through effective communication and content marketing techniques.Handling contract inquiries, premium upgrades, and customer retention.Creating content for weekly customer success presentations and other communication materials.Conducting customer satisfaction surveys and analyzing results to identify areas for improvement and develop targeted content marketing strategies.Collaborating with other teams to effectively resolve customer issues and integrating communication into problem-solving processes.Developing and implementing customer service policies and procedures with a focus on clear communication.Skills: Web Content Writing - Organizational Skills - Presentation Skills - Customer Journey Mapping - Analytical Skills - Customer Experience
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Education
- Ecomex Business Academy2022Zertifizierter Content Marketing Manager, Digitales Marketing
- Bachelor's Degree, Communication Science & Public RelationsCape Peninsula University of Technology2012PR, Kommunikationswissenschaft, Medienwissenschaft und Marketingkonzepte, -theorie und -prinzipien. Ausgeprägte Recherche- und Analysefähigkeiten für Marktforschung und -analyse Entwicklung von effektiven Kommunikations- und Marketingstrategien. Leitung von PR- und Kommunikationskampagnen für verschiedene Organisationen. Hervorragende schriftliche und mündliche Kommunikationsfähigkeiten, um überzeugende Botschaften zu formulieren und wirksame Präsentationen zu halten. Erfahrung in der Entwicklung und Durchführung integrierter Marketingkommunikationspläne. Verständnis für Medien und digitale Kommunikationskanäle im modernen Marketing und in der PR. Kenntnisse in der Entwicklung und Umsetzung von Strategien für soziale Medien zur Steigerung von Engagement und Reichweite. Kenntnisse von Techniken des Krisen- und Reputationsmanagements. Fähigkeit zur effektiven Zusammenarbeit mit verschiedenen Teams und Interessengruppen. Projektmanagement - praktische Kampagnen und Präsentationen zur Sicherstellung der fristgerechten und budgetierten Umsetzung.