About Clivia
Most luxury, fashion, and lifestyle brands don't have a marketing problem.
They have a clarity problem.
A focus problem.
A conviction problem.
A cultural problem.
That's where I come in.
I help these brands clarify their positioning, their meaning, what they stand for.
Specifically, I help founder-led brands and heritage houses clarify their brand strategy, and execute it, because that is the foundation for go-to-market, retail, and partnership initiatives that fuel growth and strengthen market relevance.
I help them build their equity, their market entry or expansion, and their growth with conviction without losing what made them worth caring about.
I support these brands, whether they’re navigating market entry or expansion between the U.S. and Europe, or within either.
Based in Los Angeles, with deep roots in the European luxury market, I bring a genuine dual perspective few advisors can offer: the brand discipline built across Milan and London, applied to the speed and commercial creativity of the U.S. market.
My background spans Gucci, Paul Smith, and Saatchi & Saatchi, across campaigns, partnerships, retail environments, and commercial initiatives where creative direction and operational execution had to move together.
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Selected Impact:
· Core team behind Chime for Change, Gucci's global advocacy platform reaching 1B+ people worldwide
· Led partnership and retail marketing initiatives across international markets for Paul Smith from London HQ
· Delivered partnership-led campaigns contributing to +20% traffic growth in Los Angeles and +15% growth in VIC acquisition
· Directed strategy development and execution of Gucci Museo and Gucci Café in Florence, to increase house cultural relevance, delivering +10% visitor-to-sale conversion rate (with a high ATV, through the bookstore area) and +15% brand awareness and visibility
English
Native or bilingual
Italian
Native or bilingual
Can work on-site
Los Angeles (up to 50km)
Experience
- Cliviasaracino.comIndependent Brand Strategy & Partnerships AdvisorLUXURY GOODSOctober 2020 - Today (5 years and 10 months)Los Angeles, United StatesAdvisory practice serving luxury, premium, and heritage brands at strategic inflection points — scaling without dilution, partnership architecture, and market expansion across EMEA, Asia, and the US. Engagements structured across three models: Diagnostic Sprint, Advisory Retainer, and Fractional Leadership.• ▪ Advise CMOs, Chief Brand Officers, and senior brand leadership at European luxury houses and American heritage brands on positioning, brand architecture, and partnership strategy• ▪ Develop narrative frameworks and positioning systems guiding brand storytelling across digital, retail, and experiential channels• ▪ Structure strategic partnership ecosystems connecting brands with culturally aligned organizations across fashion, design, and lifestyle sectors• ▪ Design go-to-market frameworks and launch sequencing strategies for product, category, and geographic expansion• ▪ Conduct competitive, consumer, and cultural landscape diagnostics informing executive-level brand decisions• ▪ Deliver strategic recommendations balancing long-term brand equity with measurable commercial outcomes
- Pardgroup USAStrategic Partnerships AdvisorMarch 2026 - Today (5 months)Los Angeles, CA, USAConcurrent non-exclusive consulting engagement supporting West Coast growth initiatives across luxury, fashion, and lifestyle sectors through market expansion strategy, brand positioning, and strategic partnership development.• ▪ Develop enterprise-level relationships across premium retail, fashion, and lifestyle organizations supporting US market expansion• ▪ Advise on partnership positioning and collaboration architecture aligned with brand storytelling and experiential activation strategies• ▪ Contribute to proposal strategy and partnership frameworks for luxury retail environments and brand activations
- Mediaset S.P.A – Infinity Streaming PlatformConsumer Growth & Brand Strategy LeadFebruary 2018 - July 2020 (2 years and 5 months)Milan, Metropolitan City of Milan, ItalyLed cross-market consumer growth and brand engagement strategy for Italy's largest commercial streaming platform; directed a team of 13 across multi-channel campaign rollouts, international promotional calendars, and brand performance frameworks across multiple territories.
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Education
- MA, Marketing & Corporate CommunicationsAccademia di ComunicazioneMA, Marketing & Corporate Communications
- MA, Marketing & Media CommunicationUniversity of WestminsterMA, Marketing & Media Communication