Freelancer profile translated to English.
Back to original languageAbout Cléo
🏆 Media Buyer specialized in Google Ads & Meta Ads
🎓 ADES Bootcamp Media Buying Certification
🎨 Specialized in Creative Strategy & performance ads
📊 Data-oriented approach & tracking (GA4, GTM)
🎯 Goal: profitable and scalable campaigns
I help companies create, manage, and optimize their advertising campaigns with a comprehensive approach: the right strategy + the right creatives + the right data
👉 I support you as a true partner to make the right decisions and develop your sustainable acquisition.
🚀 What I implement for you:
- Google Ads campaign management
- Meta Ads campaign management
- Creative strategy definition and testing
- Recommendations on visuals and videos that convert
- Reliable tracking setup
- Performance analysis
🎨 Creative Strategy
- Research for high-performing marketing angles
- Competitor ad analysis
- Creation of advertising concepts tailored to your target audience
- Testing hooks, messages, and formats
- Continuous optimization based on results
📈 My Approach:
1️⃣ Audit of campaigns, creatives, and tracking
2️⃣ Strategic recommendations
3️⃣ Launch & testing phase
4️⃣ Data-driven optimization
5️⃣ Scaling profitable campaigns
👉 A global vision: ads + creatives + tracking
👉 A business-oriented approach (not just technical)
👉 Support as a true advisor for your acquisition
🛠 My Tools:
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Tag Manager
- Looker Studio
🤝 What you can expect:
- Clear and actionable recommendations
- Transparent communication
- Support in your marketing decisions
💬 Have a project in mind? Send me a message, I'll give you an initial feedback in under 30 minutes.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ADES BOOTCAMPMedia BuyingEDUCATION AND E-LEARNINGFebruary 2026 - March 2026 (1 month)🎯 Skills Acquired:
- Creation and management of campaigns on Meta Ads (Facebook & Instagram)
- Setup of Google Ads campaigns (Search & Performance Max...)
- Structuring of high-performing acquisition funnels
- Performance analysis (CPA, ROAS, conversion rate)
- A/B testing (creatives, audiences, landing pages)
- Scaling profitable campaigns
⚙️ Tracking & Data:- Tracking implementation via Google Tag Manager
- Data analysis with Google Analytics 4
- Understanding and use of Data Layer
- Event tracking and data-driven optimization
💡 Projects Completed:- Creation of complete campaigns (Meta & Google Ads) from A to Z
- Advertising budget management simulation
- Performance optimization on concrete cases
- Analysis and strategic recommendations
🚀 Approach Developed:- Test & learn methodology (rapid iteration)
- Data-driven decision making
- Performance and profitability-oriented vision
Practical training with real-life scenarios on advertising accounts - ACUITISOptician – Contactology & OptometryMEDICALJuly 2021 - January 2026 (4 years and 6 months)Brest, FranceMain Responsibilities:
- Performing eye exams and adjusting optical corrections
- Specialization in contactology (fitting custom lenses)
- Fine analysis of client needs and personalized recommendations
- Complete management of the customer journey (advice, sales, follow-up)
- Development of strong analytical rigor and attention to detail
Results / Skills Developed:- Excellent analytical and diagnostic skills
- Attention to detail and rigor in measurements
- Strong customer focus and pedagogical approach
- Ability to simplify technical subjects
- Professional handling of sensitive situations
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Education
- Media BuyingQDES Bootcamp2026
- Optometry and Contactology LicenseUniversité Paris - Saclay2023